Fido Sessions

Agency Network: 
September 2008
Fido Ambient Ad -  Fido Sessions


Since the beginning of August, small white dolls - unbranded, plain white male and female figures who prompt passersby to “Text 411 to 10987” - began appearing at select locations in Toronto’s downtown core. The figures have shown up in the form of chalk art, sidewalk washes, tree hangers and through the first Canadian use of ‘Flogos’ (flying logos), culminating in the appearance of the 30-foot versions. It has been revealed that these dolls are “Fidolls” and part of a campaign for Canadian wireless company Fido to promote Fido Sessions, a quarterly series of events promoting art, travel and design.

Ambient advertisement created by Bos, Canada for Fido, within the category: Professional Services.

Advertising Agency: Bos, Toronto, Canada
Creative Directors: Chad Borlase, Gary Watson
Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: Jennifer Sullivan, Katherine Fryday
Media Agency: Bos, Toronto
Media Planners: Kyleen Labreche, Jill Wellard, Emily Ouellette
Event Planning: District Lifestyle Marketing, Toronto
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Copy_Can's picture

Why should I send a text? What happens when I send the text? What's the point?

You show giant inflatable stuff and people made out of foam and I'm supposed to get excited? "Oh please take my 10 cents for the text message, I don't want it. I don't know what's going to happen, but I'm going to text anyway."

Anyone who sent a text should get their money back.

Definitely a weak idea that's bland and full of hot air.

JackLord's picture

if you text you receive invitations to Fido Sessions events. During August there were 4 events - 3 gallery shows & a concert. Info on the past Sessions events can be seen on Facebook

Activity Score 2
fauxjebus's picture

I think he was asking rhetorically, like "why would a white men's bathroom logo compel me to sign up for some mystery SMS thing?"

It's just very uninteresting.

Activity Score 500
Art Director at WAX
Guest's picture

Oh a rival agency being negative!!

gumby88's picture

Actually I think they are full of helium, not hot air.

Activity Score 21
michelangelo_of_ad's picture

and i clicked on this ad....

"I have no friends, and don't want any." - Michelangelo

Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

iwannatalktosamson's picture

Oh, so THAT's what that mysterious symbols was on the washroom door at the bar last night.
I should have know they were advertising an art show.

Activity Score 701
Jamaica Ad School
virtualplaydoh's picture

When good guerilla goes bad.

Activity Score 252
keddy's picture

there has to be a reason for me to spend on a text from my mobile!!!

Correct me if i'm wrong

Activity Score 124
Copywriter at |

How_Addy's picture

This ad tells me that I can text to receive directions to the nearest toilets.
And after looking at this "idea", I might just need it.

Activity Score 66
Wordnerd's picture

that would be a awesome service :)

Activity Score 6692