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Oil spill

Agency Network: 
Published/Aired: 
November 2009
Fiat:  Oil spill
FIAT Ambient Ad -  Oil spill

Description

Ambient advertisement created by Fire, Brazil for FIAT, within the category: Automotive.

Caption

Use only original parts Fiat.

Advertising Agency: Fire Comunicação, Vitória/ES, Brazil
Creative Directors: Elisa Quadros, Cláudio França
Art Director / Copywritter: Daniel Galvão
Illustrator: Daniel Galvão
Photographer: Radael Júnior
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atb2005's picture

Is this really practical? How many drivers are you going to notice (pay attention to) that spill??

atb2005
Activity Score 13557
Guest's picture

The Latin America juries would!

Guest
jackmancer2017's picture

Pretty boring as it's done before and not really an unexpected solution.

jackmancer2017
Hiperion's picture

It´s not practical
0/10

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
JamaisVu's picture

Advertising is also about practicality, not just about showcasing your creativity.

JamaisVu
Activity Score 408
cef's picture

Who could see that, under his/her car? I think they should put a notice paper to the window. And then they should warn the driver, that there is oil.
And than this might work!

cef
Activity Score 547
Copywriter
Guest's picture

Old idea.

Guest
Guest's picture

It is so bad. First, the parking must have only Fiat cars. Then, the message is hidden when the car stops. It sucks.
Here the original: http://3.bp.blogspot.com/_hG8UB3ziI74/TFSWrkASwyI/AAAAAAAAADs/vN8pDd2Y...

Guest
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