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Map

Agency Network: 
Published/Aired: 
October 2008
Fiat:  Map
FIAT Ambient Ad -  Map

Description

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Electronics, Technology.

Caption

New Linea with Blue&Me Nav.
Without it, you're lost.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Igor Cabó
Photographer: Paulo Barros
Other additional credits: Mauro Moura, Zezinho Lima, Ricardo Sotelo
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Highest Rated

SeanMartin's picture

Cute idea, but what's probably low visibility for any kind of meaningful impact.

--------------------------

No, I am not a media buyer.

SeanMartin
wert's picture

masomenos nomas

wert
Activity Score 77
Work
Guest commenter's picture

the people in the car are looking the other way of the map. But i liked the idea.

Guest commenter
LeeHarvey's picture

A map always has two sides; the index is on the backside. Thus a clever idea and well executed!

LeeHarvey
Activity Score 3045
Creative Director
SeanMartin's picture

Cute idea, but what's probably low visibility for any kind of meaningful impact.

--------------------------

No, I am not a media buyer.

SeanMartin
Clem's picture

good idea

Clem
Guest commenter's picture

bronze in cannes
silver in eurobest
gold in epica
grand prix in new york festival

Guest commenter
Guest commenter's picture

i liked it!!

Guest commenter
brenoamaro's picture

Muito bom e em português mesmo!! hahaha

brenoamaro
Activity Score 37
Copywriter/Redator
scarfinati's picture

Are they playing off the fact that people are often lost when looking for their car?

if so dont think you need the map.

scarfinati
Activity Score 843
Art Director
Thiago Cruz's picture

Excellent idea. Excellent execution.

Thiago Cruz
Activity Score 7
Redator
Blair Semenoff's picture

Really good promotional product, that definitely won't get thrown away!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

great idea and beautifully expressed

pratima pindi

Guest
Emre's picture

lol

Emre
Activity Score 27
Web Designer/Developer
Guest's picture

This is a retarded idea. Without it you're lost? That's freakin' hilarious

Guest
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