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Kiddy ride

Agency Network: 
Published/Aired: 
February 2009
Fiat:  Kiddy ride
FIAT Ambient Ad -  Kiddy ride

Description

Ambient advertisement created by FCB, Brazil for FIAT, within the category: Automotive.

Caption

Insert a coin and start driving.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Copywriter: Rodrigo Dorfman
Art director: Felipe Gomes
Account Managers: Cláudia Mattos, Ana Paula Deccache
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Guest's picture

VERY VERY COOL!!!!

Guest
cyrusko's picture

it doesn't work...

cyrusko
Activity Score 21
Guest's picture

VERY VERY COOL!!!!

Guest
Guest's picture

ummmm people, crispin porter did this campaign throughout the country
as ambient media in malls for mini cooper. this is complete rip off
to the T, except mini used a life size car and their own product.

Guest
Guest's picture

ummmm... the mini work was highlighting the "play" aspect of the car. they were real size.l this is different. no, i have nothing to do wityh this campaign

Guest
Guest's picture

I like it. Although not new.

Guest
Guest's picture

I like it. Although not new.

Guest
Guest's picture

I like it. Although not new.

Guest
Guest's picture

I've seen this done by CP+B for Mini.

Guest
Guest's picture

Agree. CP+B would have taken months of planning. Plus Mini used the product, this is like two steps before getting to the idea and taken two seconds to produce. Kudos to Mini for buying such an awesome idea. Still jealous when i see that idea by CP+B. Damn you Alex! Credit where credits due.

Guest
Guest's picture

wow, can we stop ripping off ideas?

Guest
Guest's picture

Sorry, guys! I like both ideas, but clearly they are not the same. CP ambient Mini sells the smallness of the car. Mille toys sells the economic power of Mille. And do it simply and cleverly! Congratulations!!!

Guest
Guest's picture

Shame on you guys!

Guest
Guest's picture

Nice use of media. Good one!!!!

Guest
Guest's picture

Great Work!!!!

Guest
Ivancette's picture

dude you say it your self, its the same execution, DONE

Guest:
(Sorry, guys! I like both ideas, but clearly they are not the same. CP ambient Mini sells the smallness of the car. Mille toys sells the economic power of Mille. And do it simply and cleverly! Congratulations)

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

Different idea of CP.
Simple and clever.

Guest
alnore's picture

it doesn't work!
damn, you wanna buy a toy car? not a real car?

alnore
Activity Score 212
freelance |

all balls, no brains

Guest's picture

Reminds me of a dutch commercial for Volkswagen a couple of years ago...

http://www.youtube.com/watch?v=HKlouJuive0

Guest
Guest's picture

horrible

Guest
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