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Interactive

Agency Network: 
Published/Aired: 
December 2008
Fiat:  Interactive
FIAT Ambient Ad -  Interactive

Description

Executive Creative Director: Andreas Pauli Associate Executive Creative Director: Kerrin Nausch

Ambient advertisement created by Leo Burnett, Germany for FIAT, within the category: Automotive.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Ulf Henniger von Wallersbrunn
Art Director: Ulf Henniger von Wallersbrunn
Copywriter: Andreas Stalder
Other additional credits: Simone Döhring, Carat, Unit Director; Ines Kossin, Posterscope/Magic Touch, Business Manager
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Highest Rated

Guest's picture

IOf so, it's a shame that they're not listed in the credits. but yeah, life's a bitch, especially advertising

Guest
Senhora Kolossa's picture

wtf? where's the idea?

Senhora Kolossa
Activity Score 483
Jung von Matt
missed my turn's picture

haha I know right?

missed my turn
Activity Score 426
ackattak's picture

So much media. So little to say.

ackattak
Activity Score 396
Copywriter
marcel7's picture

There isn't any idea, just much ado...

marcel7
Activity Score 996
Copywriter
Guest's picture

this is not bad at all.....nice media idea! well done.

Guest
Dale's picture

What's with these comments? It allows people to text comments that are then displayed. It doesn't say much about the product, or anything at all, but it's a car ad. It's all emotion. I could see this being used quite well and establishing a nice brand feeling in people.

As an ad it's ambiguous but show me a car ad that isn't long on emotion and short on function. As a branding tool it's quite good.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture

I agree that it's an approach that's long on fun (and hurrah!, it doesnt have a winding road anywhere to be seen!). Having your message up there would certainly start building a tie with the car: my only question is how effective was it in terms of follow-through?

--------------------------

No, I am not a media buyer.

SeanMartin
Guest's picture

even as a MEDIA idea - not really new.
and btw - it doesn't say anything about the product.

Guest
Guest's picture

Th original idea for this actually came from Carat Group (Posterscope/ Magic Touch) not Leo Burnett!

Guest
Guest's picture

IOf so, it's a shame that they're not listed in the credits. but yeah, life's a bitch, especially advertising

Guest
Guest's picture

Ummm... this Fiat campaign slogan is "We have something to say", so i would pretty much say its perfectly executed.

Guest
Guest's picture

You mean "You are, we car"? Maybe it is good executed - but the copywriter should then think again about the description ...

Guest
Senhora Kolossa's picture

sorry for being repetitive, but there's simply no idea. a talking billboard? well look at this:
http://adsoftheworld.com/media/ambient/mini_interactive_billboard
i just received a copytest for an internship with a talking-billboard idea, the difference: it was an idea.
this is a quite nice thing if you want to present the client some extra advertising-possibilities, but it's as appropriate for ads of the world as a photo of my dinner tonight (tomatoe soup, by the way).
so there's nothing left to say but:
wtf? seems to be no idea!

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

Senhora,

You certainly linked to a talking billboard. One from Mini that addressed their customers that had volunteered information to them to use on the billboard.

If you really only see the media here and not a difference you are missing the forest for the trees. It´s not an amazing ad but this works and is quite different from your link. You really don´t understand the idea of engaging the audience with the media? This allows the audience to participate in the ad itself and if you don´t see an idea there, I don´t know what else to say.

Guest
Guest's picture

yawn ...

Guest
Guest's picture

yawn ...

Guest
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