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If Pee Were Gas

Agency Network: 
Published/Aired: 
May 2012

Description

Tech developer: Asa.tc

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative VP: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodrigo Jatene, Guilherme Jahara
Copywriter: Marcelo Reis
Designer: Nicolas Cortinove
Programmer: André Cazetto
Project Manager: Luiz Tosi, Monique Kniggendorf
Account Managers: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Mirelly Rosa
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes
Production Managers: Celso Groba, Maria Fernanda Mourão, Camila Aquino
Art Buyer: Stella Crippa
App developer: Pivot
Producer: Vitor Zero
Director: Fabio Hacker
Motion design (video): Studio Oca
Motion Design (App): Studio Manga
3D: Big Studio
Sound Design: Zezinho Mutarelli
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Highest Rated

morse's picture

Fun idea, but to me it was not clear what the app actually does.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

Fun idea, but to me it was not clear what the app actually does.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

The toilet with techno gadget sensor measures how much pee you are peeing and based on that amount of pee you peed the car on the tablet will move a certain distance.

Now that is some in your face fun way to try to sell a car.

kleenex
Activity Score 58797
Web Designer/Developer
Fernando Fernandes's picture

Que puta idéia!! XIXI no volante!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Danillp's picture

adorei.... muito boa a idéia.

Danillp
Activity Score 672
incoming's picture

GREAT IDEA.

incoming
Activity Score 107
Pratt Institute
incoming's picture

GREAT IDEA.

incoming
Activity Score 107
Pratt Institute
alausa's picture

Good stuff!

alausa
Activity Score 1420
Creative Director at Noah's Ark
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