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Don't run, runway

Agency Network: 
Published/Aired: 
April 2014

Description

The word "passarela" has two meanings: catwalk and footbridge.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

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morse's picture

Very good.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture

Seriously? It's nothing special. The idea itself is student level at best.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Pete R.'s picture

I agree. It's just a pun.

Pete R.
Activity Score 3412
Illustrator
Marcao's picture

The only thing it'd do is draw eyeballs, not affect behaviour. Gimmicky and nothing great.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Liviu's picture

and where is FIAT in this?

Liviu
Activity Score 4401
kleenex's picture

nice effort. I say it worked.

kleenex
Activity Score 58797
Web Designer/Developer
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