Description
The word "passarela" has two meanings: catwalk and footbridge.
Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Vinicius Stanzione, Alessandro Bernardo, Rodrigo Jatene
Art Director: Tiago Bastos
Copywriter: Gabriel Stanzione
Media: Fernando Sales, Daniela Franco
Planners: Marcello Magalhães, Tiago Lara
Agency Producers: Celso Groba, Maria Fernanda Moura, Rita Costa, Stella Violla
Event Producers: Toninho Ciampolini, Anna Kojo, Pedro Moraes
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Editing Company: Image Concept
Account Supervisors: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Mirelly Rosa, Giovanna Rodrigues
Chief Creative Officer: Marcelo Reis
Creative Directors: Vinicius Stanzione, Alessandro Bernardo, Rodrigo Jatene
Art Director: Tiago Bastos
Copywriter: Gabriel Stanzione
Media: Fernando Sales, Daniela Franco
Planners: Marcello Magalhães, Tiago Lara
Agency Producers: Celso Groba, Maria Fernanda Moura, Rita Costa, Stella Violla
Event Producers: Toninho Ciampolini, Anna Kojo, Pedro Moraes
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Editing Company: Image Concept
Account Supervisors: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Mirelly Rosa, Giovanna Rodrigues
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May 20, 2014 - 15:37morse
Very good.
Art Director |
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
May 20, 2014 - 16:22damnson
Seriously? It's nothing special. The idea itself is student level at best.
Copywriter |
An axe murderer of ads.
May 21, 2014 - 3:29Marcao
The only thing it'd do is draw eyeballs, not affect behaviour. Gimmicky and nothing great.
Copywriter at DDB Group Asia Pacific
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