Agency Network: 
March 2010
Farmen:  Toilet
Farmen Ambient Ad -  Toilet


Farmen (The farm) is a famous TV-show in Norway where the participants is “sent” 100 years back in time. There they have to live like they once did in 1910. To promote the show we took a nice toilet in a restaurant and sent it 100 years back in time.

Ambient advertisement created by McCann, Norway for Farmen, within the category: Media.


The farm – Struggle for existence

Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
Account Director: Thomas Høgebøl
Project Manager: Beril Holte Rasmussen
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valayamadvertising's picture

Am sure 100 years back there is no such commod :)

Activity Score 242
Creative Director at VALAYAM CREATIONS |,

Phil Lestino's picture

Looks somewhat nicer than the new loo........not a real hardship in norway as many people have wooden huts in the mountains with outdoor toilet sheds and with no flush.

Phil Lestino
Activity Score 1654
Honest Dave's picture

So you guys ripped out the sink and rerouted the plumbing to the other side of the wall? If you're going to submit a scam ad at least make it somewhat believable.

Honest Dave
Activity Score 233
Art Director |

Shawali's picture

For the 1910 toilets visual, i would have replaced what's behind the door by a dirt path leading to a wooden shack at the back of a snowy garden. Here, the "after" lew look like even cosier than the "before" lew....

Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Sven Gali's picture

The electrical been rerouted too. Their target audience is going to pick up on this right away.

Sven Gali
Activity Score 843
whatthefudge's picture

Agree with Shawali.

Activity Score 1262
alexander_bickov's picture

I wont that toilet

Activity Score 3217
silvi's picture

Expensive but good

Activity Score 4134
Prime83's picture

Does the sink had to be the opposite of its original position to be 100 years old?

Activity Score 489
Creative Director at Huella Publicidad
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