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How far would you go? - Delite-o-matic

Agency Network: 
Published/Aired: 
July 2012

Description

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Caption

How far would people go for a pack of Fantastic Delites?

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
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myke's picture

AWESOME!

myke
Activity Score 24
pindi's picture

UBER COOL !!!

pindi
Activity Score 115
Art Director at Art Director
NicoCiego's picture

Fantastic! looks like everyone had a very good time. :)

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
CrackerJackFlash's picture

fun.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

ki_mi_do_ri's picture

GREAT

ki_mi_do_ri
Activity Score 59
dthlb72's picture

Very Cool!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
donau's picture

Idiotic.

donau
Activity Score 104
Copywriter |

donau

Nike Diesel's picture

Excellent integration with the consumer.

Nike Diesel
Activity Score 13718
Art Director
miko1aj's picture

interesting for me is the part when people easily can bow down and worship some piece of cake just for the prize of this cake.
Hmm. No boundaries.
But idea is genial.

miko1aj
Activity Score 3086
chuckieT's picture

I predict... hmmm... a bronze Lion... maybe silver.

chuckieT
Activity Score 680
Creative
DancingDave's picture

I predict you're an unawarded hack...hmmmm... yeah, just came true.

DancingDave
Activity Score 82
Copywriter
JeffGreenhouse's picture

Absolutely fantastic! We are all just a bunch of monkeys dancing for a treat, but wow.... they did such a nice job with this.

JeffGreenhouse
Activity Score 310
sdobry's picture

absolutely! that's the real, honest humankind! let's face the reality and better understand who we are.
that's why i love advertising!

sdobry
Activity Score 109
Art Director
boom's picture

this is amazing. love it.

boom
Activity Score 164
Art Director
virtualplaydoh's picture

Good, fun, real interactive stuff. Should have been for a Klondlike bar "what would you do-oo-ooo..."

virtualplaydoh
Activity Score 252
Tripioso's picture

Very amusing. So cool

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

kleenex's picture

I want a machine.

kleenex
Activity Score 58793
Web Designer/Developer
karruza's picture

Very inspiring and have a public coverage power! its a contest! in a machine

karruza
Activity Score 288
vlads's picture

Yeah good action it could be a Cannes silver too!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

yeayea1412's picture

cool!

yeayea1412
Activity Score 48
m-adman's picture

Dope

m-adman
Activity Score 185
gissmo5's picture

funny and really great

gissmo5
Activity Score 6
CasP's picture

very very nice

CasP
Activity Score 177
Copywriter
theanc's picture

It seems that we´re going through a "vending machines ideas hype" that is spreading around.
Anyway I hope this is the last one. It´s so cool that there´s nothing left to do.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

whitekaras's picture

can we just buy a pack?

whitekaras
Activity Score 115
Roger Keynes's picture

Great stuff, MattO'Matic!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

rciavatta's picture

Brilliant

rciavatta
Activity Score 11
Graphic Designer at Mercy
rama pranendra's picture

so FUN! but I don't really like the bow part LOL its like Delite is a God or something

rama pranendra
Activity Score 29
Indonesia Institute of the Art
JordanJCaron's picture

Love how this creates a connection with everyone who took part or observed. Great way to spread word of mouth too.

JordanJCaron
Activity Score 27
Marketing Manager
Adaddicted's picture

Wow, Cooool! Gold is not enough.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

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