How far would you go? - Delite-o-matic
Description
Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.
Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.
How far would people go for a pack of Fantastic Delites?
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Fantastic! looks like everyone had a very good time. :)
interesting for me is the part when people easily can bow down and worship some piece of cake just for the prize of this cake.
Hmm. No boundaries.
But idea is genial.
I predict you're an unawarded hack...hmmmm... yeah, just came true.
Absolutely fantastic! We are all just a bunch of monkeys dancing for a treat, but wow.... they did such a nice job with this.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
absolutely! that's the real, honest humankind! let's face the reality and better understand who we are.
that's why i love advertising!
Good, fun, real interactive stuff. Should have been for a Klondlike bar "what would you do-oo-ooo..."
Very amusing. So cool
Life's a Trip. Enjoy the Ride!
Very inspiring and have a public coverage power! its a contest! in a machine
Yeah good action it could be a Cannes silver too!
It seems that we´re going through a "vending machines ideas hype" that is spreading around.
Anyway I hope this is the last one. It´s so cool that there´s nothing left to do.
Great stuff, MattO'Matic!
The Jobless Writer
Will Think for Salary
so FUN! but I don't really like the bow part LOL its like Delite is a God or something
Love how this creates a connection with everyone who took part or observed. Great way to spread word of mouth too.
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