Agency Network: 
December 2008


Ambient advertisement created by Grey, Denmark for Fakta, within the category: Retail Services.

Advertising Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Directors: Jesper Hansen, Rasmus Gottliebsen
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brc912's picture

629 kits?

Activity Score 105
Graphic Designer
Guest's picture

Hmmm... I might have calculated this mathematically...

Say there are 7 wives, and the rhyme said 'each wife had six sacks' - 7x6 equals 42 so far in total.

Each sack had five cats - 7x(6x5) equals 210 in total.

Each cat had five kits 7x(6x(5x4)) equals 840 in total.

The rhyme said that 'each cat, sack wife and he took a kitten', so (excluding the number of kittens) this comes to 210+1.

To find out the number of kittens, it's 840-211.

Which comes to 629 kittens.

A clever campaign if you're ever bored in a supermarket, and wish to drive your mathematical side even further. Excellent campaign!

Guest's picture

i think you've missed a step or two...

each cat, sack, wife, and he, so:

210 cats + 42 sacks + 7 wives + 1 man = 260 total

840 - 260 = 580 kittens!

(but yes, i think the joke is that he didn't actually BUY any... so technically, none.)

Guest's picture

none. duh

Guest's picture

Would've been nice if it was a contest or something of the like. Figure out the riddle and you win an even bigger discount?