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daniel ieraci's picture

It's really nice, presuming that the special light bulbs are switched off before the film starts.

daniel ieraci
Activity Score 333
Art Director
obladis's picture

Really fucking nice!!!!!! Congratulations, one of the best things i had seen this year.

obladis
Activity Score 298
art director
bknowlden's picture

Good idea, but this would piss me off.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

horbhaikihaalhai's picture

looks like bad photoshop to me.
but if you guys really puled it off, congratulations!

horbhaikihaalhai
Activity Score 20
PUBLICIS INDIA
teenie's picture

How can it be bad photoshop? They're a bunch of cut-out stickers of eyes.

teenie
Activity Score 1894
Copywriter
teenie's picture

Creepy. Nice. I'd be impressed.

teenie
Activity Score 1894
Copywriter
Jet Propulsion Lab's picture

Reminds me of a night club I went to years ago with all these black lights everywhere. I'd never seen my teeth SO WHITE!!

Like someone said, provided these fluorescent stickers disappear after the trailers, I love the idea. This will definitely get people talking.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Mr.Ozzy's picture

Good, good, good!

Mr.Ozzy
Activity Score 33
Opus |

Hell Yeah!

sonucoues2002's picture

daaaaaaaaaaaaaaamm gudddddddddddddd
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

sonucoues2002
Activity Score 804
visualizer
FlyingDogs's picture

Reminds me of the starting part of Scooby Doo cartoons!
But hey, great work fellas!

FlyingDogs
Activity Score 968
Copywriter
capywriter's picture

Nice idd, if you can only see it while the commercials are running, otherwise it would be pretty annoying

capywriter
Activity Score 5513
Copywriter at Freelance
vurtomatic's picture

This is funny. It looks more like the humans going about their business (watching a movie) are the subject of scrutiny and the animals are the ones visiting the zoo.

vurtomatic
Activity Score 364
mikepants2005's picture

Nice idea providing they weren't lit up during the movie. Otherwise I'd be well pissed off!

mikepants2005
Activity Score 504
Copywriter
panasit's picture

I laughed so hard that even in the ambient explanation picture, it is clearly showed that the people aren't looking at the ambient. How is it supposed to sell us the idea that it works.

I actually like it though.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

puppiepoppy's picture

Hmmn, actually I think I remember seeing a similar idea before a few weeks back...it was some sort of graphical tvc and some print executions. Very similar but cooool. Well, I guess great minds think alike!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

obladioblada's picture

I love this ad. It's one of i'd like to made.

Congratulations. Will win many awar all over the world.

obladioblada
Activity Score 256
obladioblada
weezergrl's picture

I agree wit Panasit.. How are we suppose to believe that this ambient really truelly worked.. if the ppl there seemed like they didn't even notice it at all.. HMM this doesn't convince me.

weezergrl
Activity Score 70
Personal Asistant /UNAPEC
dilagosi's picture

well done!!!!
I loved it!

dilagosi
Activity Score 31
Copywriter
Wheelspin's picture

Yeah, isn't this a blatant copy of RMGs OBIE finalist ad? I'd seen that one at IMAX in Mumbai.

When doing copied work like this, and putting it up on this site, you guys should at least give a list of references. Honesty might actually be the best policy to avoid getting trashed in a public forum. C'mon, there's bound to be someone around who's seen the original.

Wheelspin
Activity Score 44
O&M
obladis's picture

I think it's better maked. The visual is better, and the material too. And i don't think the brazilian creatives stolled a idea maked 4 years ago in india.... Please guys.

obladis
Activity Score 298
art director
Wheelspin's picture

Agreed, its done better, that's not going to make it any less of a copy.

Wheelspin
Activity Score 44
O&M
JAG's picture

This is impressive. The photographer should have shot the audience looking more appreciative.

JAG
Activity Score 166
Web design
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