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Evolution

Published/Aired: 
March 2007
 Evolution
 Evolution

Description

Caption

As a result of our actions, CO2 levels in the atmosphere are expected to double by 2100, raising global temperatures 1.4 to 5.8 degrees Celsius.

Advertising Agency: Ogilvy & Mather, Beijing, China
Creative Director: Jacky Lung
Art Directors: Zhong Shi, Neo Zhou
Copywriters: Qing Duan, Matthew Curry
Illustrator: Wenpu Liu
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Spanky's picture

never seen the whole ape to man evolution thing used in an ad. oh wait, yes i have.

Spanky
Activity Score 4897
Other
Chris's picture

Using the ape to man evolution thing! what an origional idea!

Chris
Activity Score 1935
Art Director
Yeminius's picture

But going around the tube? sure you haven't seen it

Yeminius
Activity Score 151
Other
kalpesh78's picture

that man with the Spade is totally unrequired.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Minimum's picture

They put him in so the the figures go bend again. It does not only imply that we shoot what we were, but we go back to being animals. This is visualised by the way they are walking. The ape is on fours and then a bit straighter, while we are going back towards al fours.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

truecopy's picture

I think ur wrong Min...The man with the gun shoots the primate/ape from the beginning. I think thats the message here.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Minimum's picture

Yes, so we are going back to being the animals we were. But we arent even smart enough to understand it and not hunt our own kind/species. Ape shall not kill ape - Planet of the apes
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

truecopy's picture

Destroy wildlife = destroy yourself. Simple and works

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

bigbadfatmadafaka's picture

really bad ad..

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Davosk's picture

Hey madafaka, do you actually like anything or does it just make you feel better to say "bad ad". What happened? Did you post some of you own work and it got canned?

Davosk
Activity Score 4811
Art Director
Rog's picture

Cool new twist on the old visual. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

truecopy's picture

I agree. Nice work.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

loading...'s picture

The ape-man evolution idea will be used for ever!!! but giving it twists like this one, makes it a Really Good Ad....and Minimum, I agree with your point of view...

loading...
Activity Score 26
Other
brother_pants's picture

The whole point of the illustration is to promote hunting in the nude. I always hunt in the nude.

brother_pants
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