Agency Network: 
September 2008
Eveready:  Streets
Eveready Ambient Ad -  Streets


Ambient advertisement created by Rediffusion DYR, India for Eveready, within the category: House, Garden.

Advertising Agency: Rediffusion DYR, Kolkata, India
Creative Director: Anandaroop Ghosh
Art Directors: Piyash Ghosh, Siddhartha Sankar Ray
Copywriters: Sujoy Roy, Angad Singh
Production Head: Rajib Banerjee
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Guest commenter's picture

Umm Interesting

Guest commenter
Guest commenter's picture

interesting but desperate

Guest commenter
LessTalkMoreMock's picture

This seems like one of those ideas that works well on paper but not so well out in the world. What happens at night? What happens when I get up close and the perspective changes? It also seems like those alleys are already filled with a lot of crap.

Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

alvinpck's picture

The idea and placement is good.
But torch light in daytime? I'm not too sure. It is clearly visible at night? Are there lights around the lane?


Activity Score 1463
Art Director
Guest commenter's picture

ha ha one fine day, while hunting for puchka's with vodka i struck with this idea

Guest commenter
Guest commenter's picture

I think it's a cool idea.

The buildings are the dark and the sky is the touch beam.

Yip simple, I get it.

Guest commenter
Guest commenter's picture

I think it's a cool idea.

The buildings are the dark and the sky is the touch beam.

Yip simple. I get it.

Guest commenter
Guest commenter's picture

Umm Interesting

Guest commenter
iT-iS-i's picture

Given all the clutter that's lying around in the alleys, it doesn't look like many people make way up these paths - and even if they did, what happens to this during night time - the time when these torches are supposed to work their charm?

:: Choose your words wisely or I'll stab you with a point of view ::

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

dshott's picture

Agreed it might have some practical issues, but nice idea anyho.#

Activity Score 469
Kinneir Dufort - Industrial Designer |


Mukesh's picture

Not working. I think its just the photograph that is communicating. I doubt if the people will get this and start buying the torch. The communication will go off with the sunlight.

Activity Score 200
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

peak900's picture

I addition: it depends too much on the perspective. It only makes sense when photographed.

Activity Score 211
SeanMartin's picture

Wow. Yet another thing to make an already dark street even darker. Good going, folks.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

exithigh's picture

agree with mukesh bout just the photo working. You won't get the actual angel as you walk there unless you look for it. During the night the torch is...? C'mon guys, you can do better than that.

Activity Score 86
Art Director at Media Art Environment
Guest commenter's picture

How many people go to this location? media? Scam?

Guest commenter
Sdb's picture

If the torch is kept in a reverse way, then at night a powerful light placed accordingly under it would have served the purpose.

Activity Score 1354
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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