Crush hour

Agency Network: 
January 2011


Ambient advertisement created by Ogilvy, France for Europcar, within the category: Automotive.

Advertising agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creatives: Emmanuel Bougneres, Benjamin Dessagne
TV Producer: Antoine Bagot
Head of digital and branded content: Frederic Levron
Director: Gustav Johansson
Production company: Moonwalk
Post production: Nightshift
Music production: Studios Appollo
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Shawali's picture


Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

writersblog's picture

The clapping. So belittling.

Activity Score 551
morse's picture

Haha, very funny! :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

nice.. but it'll sure piss me off big time if i were one of those being pranked.

pitted prunes
Activity Score 216
Threadlessscrew's picture

"How will I get home!", um take the bus? Frustratingly effective campaign.

Activity Score 39
Copywriter at JWT
hadrianapolis's picture

irritating campaign. didn't like it. you can't teach people the advantage of car renting by the way of this type of joke...

Activity Score 733
rheinformat's picture

Funny Idea !!

Activity Score 23


axelldotcom's picture

I think the campaingn is fun, but id doesn't make you go and rent a car. Yea their web traffic has increased but what about the sales?

Activity Score 3
Univ de Arte G. Enescu Iasi
CuriousPencil's picture

I'll echo axelldot's question: what were the results apart from a momentary blink in the media glare?

Activity Score 4199
Paloma's picture

That's really fun. But you're mad guys!!!!

Activity Score 531
Blaz's picture

To axelldotcom and CuriousPencil, you guys know how to read?

"83% more subscriptions to Europcar Autoliberté program", at the end.

Activity Score 69


CuriousPencil's picture

Was temporary stupidity, thanks Blaz.

Activity Score 4199
Glut's picture

Very stressful idea, but it would be interesting to have more data about the before.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mitali prasad's picture

no way..! didn't like the whole campaign! it's a different idea..but maybe a bit too exaggerated?

mitali prasad
Activity Score 458
General Manager
800A's picture

Guys, I think we should have ever the right sense of decency, tasteful. If I was one of that guy, I swear, I'll punch you strait on your face.
We cannot make people freak out just for adv or for a idea that on the paper seems cool.
And, rent a car do not reduce trafic jam, and I do not think "something could happen to my car, is better to rent one" with this joke 'cause is too exagerate, it's false.

Activity Score 39
CuriousPencil's picture

The voice of reason. You are absolutely right 800A, there are limits to how far we should fuck with people's heads just to shift product; and this one did go too far. Who would've thought that advertising professionals would become desensitized to the feelings of normal humans?

Activity Score 4199
rantoniops's picture


Activity Score 5
Art Director at School of Visual Arts
maesepedro's picture

Beadle's About.

Activity Score 90
Albion London
JAG's picture

Is it possible these people are actors? They seem a little too willing to stand around and use the phone rather than contact the police. And the clapping... Hmmm

Activity Score 166
Web design
TorstenM's picture


Activity Score 77
Art Director
Beamen's picture

I think it's a good ad. U decrease the traffic jam by renting a car 'cause u're doing it only for the real reasons and not to go buy a sandwich, go to the sport club, take a drink, etc etc...

But I can assure you that if I were one of those guys, I could have killed someone... (If I had believed that my red car had become a gray wrecked car!)

I'm sure the trapped people have been dommaged with a large amount of money then I'll not complain for them. ^^

Activity Score 225
kaza777's picture

what if that dude had a heart attack? LOL

Activity Score 166
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