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Crush hour

Agency Network: 
Published/Aired: 
January 2011

Description

Ambient advertisement created by Ogilvy, France for Europcar, within the category: Automotive.

Advertising agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creatives: Emmanuel Bougneres, Benjamin Dessagne
TV Producer: Antoine Bagot
Head of digital and branded content: Frederic Levron
Director: Gustav Johansson
Production company: Moonwalk
Post production: Nightshift
Music production: Studios Appollo
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Shawali's picture

Enorme!

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thedesignaddict's picture

Punked!

I like the idea, but I'm not sure that I'd have a very good sense of humour about it if I were one of those people.

thedesignaddict
Activity Score 5403
Art Director at Freelance
writersblog's picture

The clapping. So belittling.

writersblog
Activity Score 553
Copywriter
morse's picture

Haha, very funny! :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

nice.. but it'll sure piss me off big time if i were one of those being pranked.

pitted prunes
Activity Score 216
Threadlessscrew's picture

"How will I get home!", um take the bus? Frustratingly effective campaign.

Threadlessscrew
Activity Score 39
Copywriter at JWT
hadrianapolis's picture

irritating campaign. didn't like it. you can't teach people the advantage of car renting by the way of this type of joke...

hadrianapolis
Activity Score 733
rheinformat's picture

Funny Idea !!

rheinformat
Activity Score 23

Promotionagentur
http://werbelaeufer.de

axelldotcom's picture

I think the campaingn is fun, but id doesn't make you go and rent a car. Yea their web traffic has increased but what about the sales?

axelldotcom
Activity Score 3
Univ de Arte G. Enescu Iasi
CuriousPencil's picture

I'll echo axelldot's question: what were the results apart from a momentary blink in the media glare?

CuriousPencil
Activity Score 4225
Copywriter
Paloma's picture

That's really fun. But you're mad guys!!!!

Paloma
Activity Score 531
Blaz's picture

To axelldotcom and CuriousPencil, you guys know how to read?

"83% more subscriptions to Europcar Autoliberté program", at the end.

Blaz
Activity Score 69

T

CuriousPencil's picture

Was temporary stupidity, thanks Blaz.

CuriousPencil
Activity Score 4225
Copywriter
Glut's picture

Very stressful idea, but it would be interesting to have more data about the before.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mitali prasad's picture

no way..! didn't like the whole campaign! it's a different idea..but maybe a bit too exaggerated?

mitali prasad
Activity Score 458
General Manager
800A's picture

Guys, I think we should have ever the right sense of decency, tasteful. If I was one of that guy, I swear, I'll punch you strait on your face.
We cannot make people freak out just for adv or for a idea that on the paper seems cool.
And, rent a car do not reduce trafic jam, and I do not think "something could happen to my car, is better to rent one" with this joke 'cause is too exagerate, it's false.

800A
Activity Score 39
CuriousPencil's picture

The voice of reason. You are absolutely right 800A, there are limits to how far we should fuck with people's heads just to shift product; and this one did go too far. Who would've thought that advertising professionals would become desensitized to the feelings of normal humans?

CuriousPencil
Activity Score 4225
Copywriter
rantoniops's picture

....

rantoniops
Activity Score 5
Art Director at School of Visual Arts
maesepedro's picture

Beadle's About.

maesepedro
Activity Score 90
Albion London
JAG's picture

Is it possible these people are actors? They seem a little too willing to stand around and use the phone rather than contact the police. And the clapping... Hmmm

JAG
Activity Score 166
Web design
TorstenM's picture

LIKE IT!

TorstenM
Activity Score 77
Art Director
Beamen's picture

I think it's a good ad. U decrease the traffic jam by renting a car 'cause u're doing it only for the real reasons and not to go buy a sandwich, go to the sport club, take a drink, etc etc...

But I can assure you that if I were one of those guys, I could have killed someone... (If I had believed that my red car had become a gray wrecked car!)

I'm sure the trapped people have been dommaged with a large amount of money then I'll not complain for them. ^^

Beamen
Activity Score 225
kaza777's picture

what if that dude had a heart attack? LOL

kaza777
Activity Score 166
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