Description
In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.
Ambient advertisement created by Ogilvy, Germany for Europcar, within the category: Automotive.
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy

Perfect
Lovely way to personalise an experience, impressive results too.
Advertising @ chinaSMACK
http://advertising.chinasmack.com

Nice
nice and simple. just the way i like it. great:)
Entertaining, but I'm not sure how much it motivates me to buy a vehicle.
Simple, entertaining and even interactive. It will outshine all the other cinema ads by far. Actually, it's really an experience rather than just an ad.
Clever! Great use of the environment!
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Very creative and effective! It makes me want to go on a road trip and I was entertained while learning about Europcar's service. Kudos