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Cinema Rear View Mirror

Agency Network: 
Published/Aired: 
December 2010
Europcar:  Cinema Rear View Mirror
Europcar Ambient Ad -  Cinema Rear View Mirror

Description

In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.

Ambient advertisement created by Ogilvy, Germany for Europcar, within the category: Automotive.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy
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andyStock's picture

Nice idea.

andyStock
Activity Score 666
jackblack's picture

Fun. Simple.

jackblack
Activity Score 2362
Art Director
Guest's picture

Perfect

Guest
CuriousPencil's picture

Very clever, well done.

CuriousPencil
Activity Score 4225
Copywriter
Ads.chinaSMACK's picture

Lovely way to personalise an experience, impressive results too.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture

Nice

Guest
CrackerJackFlash's picture

:)

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

shortafella's picture

nice and simple. just the way i like it. great:)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

kholm's picture

Entertaining, but I'm not sure how much it motivates me to buy a vehicle.

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Tero Ylitalo's picture

Simple, entertaining and even interactive. It will outshine all the other cinema ads by far. Actually, it's really an experience rather than just an ad.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
RicardoOliveira1987's picture

Clever! Great use of the environment!

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

AlfredoGil's picture

Very creative and effective! It makes me want to go on a road trip and I was entertained while learning about Europcar's service. Kudos

AlfredoGil
Activity Score 133
jworlledge's picture

I like, but found it a bit disorienting in some way.

jworlledge
Activity Score 18
cracker66's picture

does not really convince me..

cracker66
Activity Score 163
Copywriter
Leons Daniel's picture

good one

Leons Daniel
Activity Score 6
Graphic Designer at Grapgic Designer (Mudra Communication)
Beamen's picture

Clever!

Beamen
Activity Score 225
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