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Agency Network: 
Published/Aired: 
May 2016
Eukanuba:  Fetch
Eukanuba Ambient Ad -  Fetch

Description

Ambient advertisement created by Saatchi & Saatchi, South Africa for Eukanuba, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South
Art Buyer: Vernadi Simpson
Account Supervisor: Nicky Scheuble
Account Manager: Carla Stanbridge
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy, Russell Grant
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amin24e's picture

very good
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
alvinpck's picture

This could create lots of attention. Good one.

alvinpck
Activity Score 1467
Art Director
gmint7's picture

:::J:::
cute, i like.

but the product is hard to pronounce eh? sounds more like a type of tree in latin.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

john ler's picture

very, very good.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
sebascmb's picture

eye catching

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
TRICKY's picture

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

samwanzer28's picture

I seldom see this 2 thumbs up, I share the idea too.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

premc's picture

7/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

corndogfuneral's picture

I like it. Very nice.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

I suspect this 'stunt' was enacted just long enough to take the photos.

And I doubt it is legal to allow dogs to roam urban areas without leads and otherwise unsupervised even in South Africa.

Guest
Guest's picture

Correct.

Guest
Guest's picture

watch the video

Guest
kithubabe's picture

awesome! great idea!

kithubabe
Activity Score 72
Other
Wordnerd's picture

great

Wordnerd
Activity Score 6692
Copywriter
Zeus's picture

Cool and sweet :)

Zeus
Activity Score 906
somewhere
silvertongue's picture

An interesting execution, but it misses the brief for me. How are consumers supposed to learn about the Omega fats, brain development, shinier coat, etc. from simply seeing a dog carrying the packet? It's just brand recognition, really.

People (or dogs?) distributing flyers or other product displays would've also made this stronger.

silvertongue
Activity Score 555
Copywriter
Guest's picture

Brilliant

Guest
patUDAY's picture

Deadly concept.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

"Some pretty and not so pretty," hahaha. Why the need to comment on the perceived physical attractiveness of the dogs....?

Guest
BannersMall's picture

Superb

BannersMall
Activity Score 2
Photographer at Doto |

Senthu Velnayagam

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