Agency Network: 
March 2010
ESPM:  Chainsaw
ESPM Ambient Ad -  Chainsaw


While removing the paper from the dispenser you hear the sound of a chainsaws.

Ambient advertisement created by Staff, Brazil for ESPM, within the category: Public Interest, NGO.


The math is simple, more paper, less trees.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Guilherme Cunha, Oswaldo Luiz
Copywriters: Lucas Cassol, Iuren Alves
Additional credits: Technical Support - Wilson Azand
Log in to post comments

Highest Rated

Manish Sharma's picture

Something is better than nothing.

Manish Sharma
Activity Score 45
Graphic Designer
Spoonfeederxxx's picture

Thought provoking, but not impactful enough...

The problem is you spend lots of time and money and printing (ecologically not viable) to reach such a small market...

Strategically it's ironic...

Activity Score 641
MJStinson77's picture

@ spoon - interesting comment. Strategically ironic... I like that. I like the concept, get them where they understand and can regulate usage. I like the simple addition of noise to accompany the message, giving it a little more punch. But I'm not sure the message and the noise go together. I wish they were more directly related to one another. That the line had something to do with the chainsaw, or that the noise had a more direct correlation to math. Maybe I'm just being too picky. It would get my attention though!

Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

brandingworthspreading's picture

I don't think it fits well. It's a bit forced.

Activity Score 646
Copywriter at |

Blog | Twitter

Luis Maram's picture

Of course it works ... but like many of the social messages, is manipulative and therefore inefficient

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram

Manish Sharma's picture

Something is better than nothing.

Manish Sharma
Activity Score 45
Graphic Designer
hufflepoff's picture

It answers the brief well. I like this.

Activity Score 430
Art Director at shwing
mike11's picture

... Because everyone knows that once trees are gone they can never be replaced. What do people think paper grows on trees or something? A decent execution of a stupid brief. Next.

Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
Anne86's picture

I like this, especially copy!

Activity Score 26
Featured Content

Latest Collections