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like.a.boy's picture

Good for public, not enough for awards.

like.a.boy
Activity Score 227
Art Director
spotbot's picture

ads are for people not awards. its a screwed up industry that rewards creatives for producing ads made for ad land and not for consumer ville

spotbot
Activity Score 77
Copywriter
Arato's picture

I like the idea, but it works better if you stand still and watch steps. I was wondering if this could cause a people jam on the escalator's top. Everytime we use environment as an ad element, the real challenge is not disturbing it.

Arato
Activity Score 84
Creative Director
addyhoch10's picture

ha, i like your 'people jam' thought. i always had paper jams with my hp printers.

addyhoch10
Activity Score 2592
Art Director
Radoslav Minchev's picture

Great media channel!!

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not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

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It's my job to keep punk rock elite

Carlos Garcia's picture

Smart but done a few times... still a pretty good ideia!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

drizae's picture

Actually, would the idea work better as a shredder? I really like the way they've used the media here.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Rog's picture

Good enough for public. Good enough for book.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

nuclearshower's picture

I think this is pretty smart! But can it be done?? since most escalator surface arent flat ya kno

nuclearshower
Activity Score 233
Art Director
mrtalented's picture

in real world, this kind of ad will get dirty very quickly. it may change the idea of colorful prints to dirty prints.

mrtalented
Activity Score 2171
Creative Director
Radoslav Minchev's picture

http://www.3m.com/brands/scotchprintgraphics/
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not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

Dick Huges's picture

NIce.

Dick Huges
Activity Score 937
Copywriter
fersvax's picture

SMART!!!!!!

fersvax
Activity Score 1239
Creative Director |

FER.

scotbryson's picture

Could have been even better for a printer/scanner/copier. Utilize both the top with the paper going out and the bottom with paper being scanned quickly.
Still great though.

scotbryson
Activity Score 22
Creative Director at Stone Canoe
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