Big Cheer

Agency Network: 
June 2010
Ericsson:  Big Cheer
Ericsson Ambient Ad -  Big Cheer


We've teamed up with Teenage Engineering to create Big Cheer, a live online/offline installation that allows people from all over the world to cheer on their football heroes and teams via twitter, SMS and online. All tweets including the #bigcheer hashtag, text messages to our number and website cheers from are printed live on pieces of confetti in a large glass box situated in the Ericsson HQ. The installation and live printing is streamed back to the site to allow participants to see their personal cheer being printed live. They can follow the installation via the overall installation cam or via one of four printer cams that records everything taking place. A fan in the bottom of the glass box keeps the confetti spinning and each goal scored in the worldcup is of course celebrated with a confetti fanfare. On the site you also have the opportunity to replay the last goal fanfare and browse through videos of all cheers being printed. The installation will be live during the whole tournament.

Ambient advertisement created by Lowe, Sweden for Ericsson, within the category: Electronics, Technology.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Art Directors: Kristian Luoma, Lina Brunzell
Copywriter: Joakim Wållgren
Creative Director: Magnus Wretblad
Digital Director: Mårten Forslund
Account Director: Annette Gårdö
Account Manager: Sofie Holmström
Planner: Annika Rehn
Event Producer: Lennart Söderberg
Web designer: Peter Borell, Kristian Luoma
Final Art: Jeanette Andersson
PR agency: Golin Harris, Cecilia Levin
Production companies: Teenage Engineering, Zooma, Advers
Digital Producer: Lisa Stavenow
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Minerva Pinto's picture


Minerva Pinto
Activity Score 1394
Bryn Mawr College
whatthefudge's picture

And the purpose is?

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TommyO's picture


Activity Score 1860
Copywriter |

That's me!

Minerva Pinto's picture


Minerva Pinto
Activity Score 1394
Bryn Mawr College
Adaddicted's picture

GO.. GO AWAY! from this site!

Activity Score 3431
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Guest's picture

¡Awesome! I already sent my cheer, but where is this installation? In Sweden or South África?

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