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Juan Carlos Javier Bossi's picture

IM loving it!!!!

Juan Carlos Jav...
Activity Score 143
ming the merciless's picture

Was done for Mini convertible by Colenso BBDO in Auckland, New Zealand in (2005 I think)

ming the merciless
Activity Score 190
ivan's picture

I didn't want to be the first to comment, but I have to admit, this is the best ambient of the year in my book.

Creative Director at Ads of the World
nique's picture

This is an excellent example of customer approach. Its simply great.

Activity Score 10
sloppy4's picture

that's friggen dope guys. do they even get sun in sweden?

Activity Score 1476
1983's picture

Marshall Mc Luhan Rocks!!!

Activity Score 146
popdistortion's picture

It's so bloody simple. One of those 'Doh, wish I had done it' ideas.

Activity Score 1588
act's picture

nice one.

Activity Score 529
Art Director
pabloaotw's picture

Hey! All of you! Answer to me: How much people read a magazine in a beach under the sun? The ad seems not to work very well considering this, or not? What happens if I see the ad on a bus, or in my house? Think about it.

Activity Score 231
Art Director
Scam Detector's picture

Hey you!! Listen to ME!!! I tell you:
Did you ever think of this ad being published in the summer editions of magazines? In August a lot of people go to the beaches, you know. People may even read a magazines on a sunny day having lunch in the park. Even in the bus you can enjoy a little sun on your face and if your house has a balcony or a garden you even try it there. Think about it.

Scam Detector
Activity Score 1044
General Manager
the sixth in droga5's picture

Pabloatw, that's solvable. Just put 'how to use' instructions in small print on the bottom of the ad.

the sixth in droga5
Activity Score 12
slim's picture

That would definitely make this good idea great.

Activity Score 1047
rikitiki's picture

this is hands-down the best "innovative" print ad i've ever seen.

If you guys have seen a better one....PLEASE POST IT HERE -->

Activity Score 630
JPWrites's picture

Magic. Haven't seen an idea like that in a long time. Waitin' to be done - done by pure genius. That's timeless.

Activity Score 238
Bezarama's picture

The only thing that would have made it better is if they put a little sample pack of the sunscreen there. No one wants to associate the brand with a burnt face.

Activity Score 10
Art Director
justpassingby's picture

if you put a little sample there this ad would cost a bloody fortune, im sure it already did anyways.
Nice concept and to @pabloaotw, so what if people see it on the bus? the fact that it grabs your attention and you read hawaiin tropic, thats it youve done half your job.

Activity Score 1368
msred's picture

that is so ducking awesome.

Activity Score 491
Graphic Designer
ming the merciless's picture

Was done for Mini convertible by Colenso BBDO in Auckland, New Zealand in (2005 I think)

ming the merciless
Activity Score 190
mikelite's picture

jeez, just look at all you people wet yourselves over this...it's embarrasing

Activity Score 1031
Copywriter |


Ney Frances's picture

i like it, besides been done millon times! WPP is changing Greys all over the world! good on them!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

addyong's picture

This ad ROCKS!! Really like it when the way it execute on it's own...

But come to think of real application, if the consumer / reader didn hold the magazine under the sun. It fail! Unless the consumer or reader seen this demo picture shown bellow...

How many of u guys will read a magazine under the big hot sunny day?

Activity Score 153
Art Director |

Give Me a Hell Yeah!!!

moeinuk's picture

Curious to know how it was executed. I mean the kind of paper used and how the mechanism works.

Activity Score 44
Creative Director at J Walter Thompson |


sold's picture

the idea is great
i was wondering...
Sweden have sun? and without the tr..two months of summer?
People read magazines allways on beach, or out-places?
this can work just in a few cases/places.
inside the office, cold light, you take a look out there and see GREY sky... huh!
great idea, but this was made to award, does not work in real world very well.

Activity Score 3373
Erik's picture

hehe, doesn't work in real world. agree

Activity Score 88
Art Director
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