Leaving the light off

Agency Network: 
February 2012
Enersur:  Leaving the light off
Enersur Ambient Ad -  Leaving the light off


As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Ambient advertisement created by JWT, Peru for Enersur, within the category: Industrial, Agriculture.


Lucia and the magic of Light

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco
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somecopywriter's picture

This is a beautiful idea.

Activity Score 1113
Copywriter at Boomtown
kylevuong's picture

Simply best

Activity Score 31
Award School
dsklan's picture

dont know about the concept, dont think the goal is archieved, but props to the artdirector these two concept boards ( the wwf board as well) are brilliantely layouted!!!!

Activity Score 1924
Art Director at homeshop
Pantera's picture

very good

Activity Score 2
tavo's picture

what a clever idea.

Activity Score 117
Instituto Peruano de Publicidad
kleenex's picture

cool idea for a book.

Activity Score 58777
Web Designer/Developer
CommandZ's picture

Great idea. But technically wouldn't the child need to "charge up" every page under a light so that the glow in the dark phosphorescent ink can be seen in the dark?

Activity Score 2515
Creative Director
khronos's picture

Yes, true. I was thinking the same thing. I remember charging up these cut-outs before I could read/look at them in darkness when i was a kid...but still a very good idea...if that bit can be fixed i think its a great idea wrt creating a bit of magic for children...works...

Activity Score 994
Natalie Rivera's picture

Is a clever, simply and functional idea! Like it!

Natalie Rivera
Activity Score 2
Copywriter at Escuela Superior de Creativos Publicitarios. Argentina.
Fernando Fernandes's picture

Merece todas as estrelas! parabéns!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Model79's picture

very good idea!

Activity Score 36
Art Director at Y&R
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