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UPA Guerrilla Sticker Art Book

Agency Network: 
Published/Aired: 
April 2011

Description

Ambient advertisement created by Lowe, Portugal for Encontrar+se, within the category: Public Interest, NGO.

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: João Coutinho, Susana Albuquerque
Art Director: Ana Magalhães
Copywriter: Tiago Vital
Illustrator: Ana Magalhães
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Highest Rated

Prof's picture

ok ultraboring in the first place.

and what is with discrimination of people with mental illnesses? you want to make people aware that its ok to employ a paranoid schizophrenic? or that people should stop making fun of bipolars? who does that? where on earth do you live?

btw the VO was as patronizing as you can possibly get in a social case film.

Prof
Activity Score 1449
Copywriter |

Quite really.

Prof's picture

ok ultraboring in the first place.

and what is with discrimination of people with mental illnesses? you want to make people aware that its ok to employ a paranoid schizophrenic? or that people should stop making fun of bipolars? who does that? where on earth do you live?

btw the VO was as patronizing as you can possibly get in a social case film.

Prof
Activity Score 1449
Copywriter |

Quite really.

Hahalexander's picture

so you're saying that it isn't a boring brochure and it is in fact a (boring) brochure, with stickers yes, but it stays a brochure and I think you're not the first one to make a brochure with stickers

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
atb2005's picture

Great campaign.

atb2005
Activity Score 13557
Glut's picture

and? weak idea.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

I loved the idea.

kleenex
Activity Score 52778
Web Designer/Developer
Boxey's picture

"We'd like you to stick to this idea"? That's just bad.

Boxey
Activity Score 8879
Melaleuca In-House
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