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no-ideas-original's picture

Pretty obscure reason to go to the gym. I wonder how many overweight people are genuinely concerned about this? Surely not enough to warrant this advert?

Activity Score 106
laylowmoe's picture

That whooshing sound you hear is the ad flying over your head. That whistling sound that accompanies it is the airflow blowing through your empty skull.

Activity Score 328
A. J. SMITH's picture

Oooh. Nasty.

It's only an ad.

Activity Score 2822
ivan's picture

Please don't offend and get personal.

Creative Director at Ads of the World
Rog's picture

It speaks to busy office people with sedentary jobs.
It speaks to people who's self image and health is a priority.
It speaks to them where and when they're in exactly that thought 'zone'.
It says it with a smile.

That 'wooshing' is creatives being anal.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

SandMan69's picture

anal. ha ha ha ha

"I don't know Butchie instead"

Activity Score 3890
Art Director |

Doin' it for the points

Vetinari's picture

why not a jagged hole in the wall that a bodybuilder caused because he couldn't be bothered with the door?
perhaps he's got a cockroach phobia, and he saw one.
or perhaps the building was on fire.

i'm pretty sure golds wants to be associated with pumping iron as opposed to cardio and fat burning.
try pushing the strongman as opposed to treadmill.

Activity Score 110
A. J. SMITH's picture

For me, this is a funny and insightful alternative to the typical bodybuilding gym people Golds usually target.

I reckon they have established those customers pretty solidly already.

Perhaps they are trying to broaden their customer range.

It's only an ad.

Activity Score 2822
Vetinari's picture

entirely possible.
and i like the image/concept.
i think the copy is teh sux0r.
but most of the copy that accompanies most of these ads is.

Activity Score 110
kingzeus's picture

doesn't work for me. people rarely use the exit door, so to put the sticker there is not so efficient, that's just my humble opinion.

Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

picturejockey's picture

Agreed. Might have been better if it was put in elevators

Activity Score 658
Creative Director at RK Swamy BBDO |

View Navin Harish's profile on LinkedIn

TopJeff's picture

I'm not feeling this one. If you think about it, you don't have to be in great shape to move pretty quickly DOWN a fire stairway. Add to that the fact that in most cases, once you're in it, you have plenty of time to get down to the ground level. The other thing is that I would bet most people would completely ignore this ad and walk right by, because it looks so similar to what SHOULD be in that location.


TopCreatives, the premier online community for creative pros.

Activity Score 479
Marketing Manager
novel's picture

oke lah!

::son of mount malang::copywriter of matakreasi
::hidup adalah proses menuju kematian yang sempurna::

Activity Score 190
Copywriter |

::son of mount malang::
::hidup adalah proses menuju kematian yang sempurna::

serotonin's picture

Its cute, and I like the beer belly, but I agree with above that it should've been on elevators. Ideally beside that infamous 2nd floor button.

Activity Score 14
Graphic Designer
Jet Propulsion Lab's picture

Has Seinfeld made a joke about it before? 'Cause I can totally see him going off on it.
"...and what's up with that 2nd floor button in elevators? I mean come on!!"

Jet Propulsion Lab
Activity Score 10679
sold's picture

this is FOR a gym or AGAINST gym?

Activity Score 3379
DDBill's picture

Actually i hav an same idea jus like tis! For a energy drink! Only the different is my idea is going up and this one is moving down.

Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

cp's picture

i cant argue about the placement, but the visual's not that striking. It really could pass off as
a door sign no one would bother to notice in the first place

Activity Score 354
Creative Director
SandMan69's picture

How bad are humans, that in order to get people to "not be fat" we have to use the threat of a fiery death?

Put the lard down. It is NOT a dipping sauce.

Funny-ish ad. 7/10

"I don't know Butchie instead"

Activity Score 3890
Art Director |

Doin' it for the points

Paruku RabidLeroy's picture

Nice try. Next time use stick-on pictures of roaches. That'd help keep roach-phobic guys motivated.

Paruku RabidLeroy
Activity Score 112
Other |

I said 'Wooo-hooo.' Happy now?

Andrey Vaslit's picture

jajajja looool
Like it!

Andrey Vaslit
Activity Score 210
SlimRich's picture


Activity Score 81
Art Director at Art Manager at Dmessage SL
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