Advertisement

The wrong movie

Agency Network: 
Published/Aired: 
February 2012

Description

Ambient advertisement created by Grey, Israel for EMDA, within the category: Public Interest, NGO.

Advertising Agency: ACW Grey, Israel
creative director: Ziv Meiri
Art Directors: Carmit Ken-Dror, Tal RIven
Copywriters: Idan levy, Ziv Meiri
Producer: Hagi Ramti
Editor: Daniel Peretz
Log in to post comments

Highest Rated

pamzr's picture

Excellent!

pamzr
Activity Score 16
www.connaxis.com
kleenex's picture

100000000000000000000000% Brilliant!!!!!!!!!!!!!!!!!!

kleenex
Activity Score 58667
Web Designer/Developer
Hadrons's picture

Effective, brilliant strategy & excellent implantation.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pamzr's picture

Excellent!

pamzr
Activity Score 16
www.connaxis.com
pamzr's picture

Excellent!

pamzr
Activity Score 16
www.connaxis.com
jazzringz's picture

well done. its so simple yet very effective.

jazzringz
Activity Score 104
Art Director at TBWA
khronos's picture

that is ballsy...kudos to the agency...absolutely brilliant...respect

khronos
Activity Score 996
Copywriter
Akshaya Singh's picture

Brilliant stuff! ... Perfect ... The comments by the audience members after the movie make the whole exercise worthwhile.. everyone felt exactly what the campaign aimed for ... Beautiful ..

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

tamer samy's picture

If it was me, i would sue them for the delay!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Reality Check's picture

There are very few advertisements that can provide a concept so effective that they force creatives to ask themselves questions about their own contribution to the business. It’s easy to see that many moviegoers will walk away from the film feeling some emotional connection to the ad that unfolded right before their eyes and for that ACW Grey has succeeded in their goal.

Reality Check
Activity Score 2549
Andrej's picture

Chilling...my god what a campaign.

Andrej
Activity Score 656
Copywriter
Mike Charbonneau's picture

Outstanding idea.

Mike Charbonneau
Activity Score 66
Art Director
mark3r's picture

Simply brilliant.

mark3r
Activity Score 1949
Art Director at Scout
Maxads's picture

awesome idea.

Maxads
Activity Score 60
Art Director
artyduran's picture

BRAVO!

artyduran
Activity Score 1582
Copywriter
chuckieT's picture

Very good.

chuckieT
Activity Score 680
Creative
keaton's picture

simple & great.

keaton
Activity Score 38
jithu_raaj's picture

Brilliant!!!!!!!!!!!!!!!!!!!

jithu_raaj
Activity Score 12
KimKong's picture

Heartbreaking. Effective. To the point. This is beyond brilliant.

KimKong
Activity Score 198
andrewll's picture

How do you get someone on your side? Evoke empathy in a non-threatening way. This was exactly that! Great job.

andrewll
Activity Score 5
Photographer
nicolausmayo's picture

love it

nicolausmayo
Activity Score 196
Graphic Designer
water21's picture

so good.

water21
Activity Score 7
Editor at Phenomena
dollypoppin's picture

OVERWHELMING.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

laxman@ds's picture

Superb & Nice

laxman@ds
Activity Score 8
Graphic Designer at Bangalore
RonnieD's picture

Cool...

RonnieD
Activity Score 13
Copywriter at Communique
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now