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The Heated Bus Shelter

Agency Network: 
Published/Aired: 
January 2018

Description

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus.

ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected.

Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

Advertising Agency: Bacill, Karlstad, Sweden
Art Director: Jon Skoglund
Copywriter: Kaj Stenberg
Film Photographer: Fredrik Torstensson
Additional Credits: JCDecaux Sweden, Karlstadsbuss, ELON Richardson Service Technicians
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Highest Rated

joelapompe's picture

I've seen this "heated bus shelter" idea quite a few times in the past

joelapompe
Activity Score 3863
kleenex's picture

brilliant placement.

kleenex
Activity Score 53172
Web Designer/Developer
joelapompe's picture

I've seen this "heated bus shelter" idea quite a few times in the past

joelapompe
Activity Score 3863
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