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Bundy Agency's picture
Bundy Agency
Activity Score 597
Art Director
kalpesh78's picture

over used medium.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

nique's picture

yup

nique
Activity Score 10
Copywriter
mauroxxx's picture

so what?
that means that adv. agencies should stop doing print ads for magazines and Billboards as well??

if u dot have nothing smart to say its better to stay quiet

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
chintan ruparel's picture

oh my god! its been done before for golds gym by Quadrant communications, Mumbai.
exact same ad...ditto! i sometimes wonder these guys are such bas***** man!
sorry ivan, bt this is plain lifted.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ivan's picture

Got a link? Is it material for joelapompe?

ivan
Creative Director at Ads of the World
mauroxxx's picture

no link....no nothing

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Eugens's picture

it's not material for joe. that ad was a guy that opened the things. this one is talking about the famous "take down shirt" gesture of super-man. just because it's an elevator that opens doesn't mean it's a copy.

Eugens
Activity Score 2624
Copywriter
like.a.boy's picture

I'll smile if I see this! I like it

like.a.boy
Activity Score 227
Art Director
mrtalented's picture

in real world, passengers will block the S printed shirt. then no one will get it.

mrtalented
Activity Score 2171
Creative Director
whitespace's picture

in the real world, the lift is not always full, and the passengers aren't all fat.

whitespace
Activity Score 1953
Creative Director
Corona Raymaker's picture

Lol, my first intention was to write something like "could you stop to re-post certain ads all the time?!" ^^

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

dbrown6986's picture

"...Overused Medium...." Yeah, you're right, but so is PRINT. Should everyone stop doing print and TV because they're overused media?

dbrown6986
Activity Score 56
Art Director
Chris's picture

nice point

Chris
Activity Score 1935
Art Director
Bundy Agency's picture
Bundy Agency
Activity Score 597
Art Director
Tefami812's picture

Can you guys stop bitching?

Tefami812
Activity Score 52
Client Servicing
brandsurgeon's picture

I'm sure they heard you the first time. No need to say it twice.

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

hadisyriani's picture

it a medium guys... how they you use it is the challenge.
My point of view, this one works better then the Gym.

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
PaulyG_fill in the blank's picture

I agree. The superman is far better. And who says that because someone used elevators in the past, that no one in the future of mankind can use them again? Ever hear of the internet? Someone realized that the internet was a great place to advertise - and now everybody uses it.

C'mon guys, let's not be so fast to slam ideas that we don't think first.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Fractal Rene's picture

hahaha, this is one of the best use of an elevator that I have seen until now (the other one is for veja magazine, text on the elevator roof said "this is where you look when you have nothing to say. read veja magazine).

Fractal Rene
Activity Score 65
Copywriter
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