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Bundy Agency's picture
Bundy Agency
Activity Score 597
Art Director
kalpesh78's picture

over used medium.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

nique's picture


Activity Score 10
mauroxxx's picture

so what?
that means that adv. agencies should stop doing print ads for magazines and Billboards as well??

if u dot have nothing smart to say its better to stay quiet

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
chintan ruparel's picture

oh my god! its been done before for golds gym by Quadrant communications, Mumbai.
exact same ad...ditto! i sometimes wonder these guys are such bas***** man!
sorry ivan, bt this is plain lifted.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ivan's picture

Got a link? Is it material for joelapompe?

Creative Director at Ads of the World
mauroxxx's picture

no link....no nothing

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Eugens's picture

it's not material for joe. that ad was a guy that opened the things. this one is talking about the famous "take down shirt" gesture of super-man. just because it's an elevator that opens doesn't mean it's a copy.

Activity Score 2618
like.a.boy's picture

I'll smile if I see this! I like it

Activity Score 223
Art Director
mrtalented's picture

in real world, passengers will block the S printed shirt. then no one will get it.

Activity Score 2169
Creative Director
whitespace's picture

in the real world, the lift is not always full, and the passengers aren't all fat.

Activity Score 1947
Creative Director
Corona Raymaker's picture

Lol, my first intention was to write something like "could you stop to re-post certain ads all the time?!" ^^

Corona Raymaker
Activity Score 547
Copywriter |

Vive La Aducation!

dbrown6986's picture

"...Overused Medium...." Yeah, you're right, but so is PRINT. Should everyone stop doing print and TV because they're overused media?

Activity Score 56
Art Director
Chris's picture

nice point

Activity Score 1925
Art Director
Bundy Agency's picture
Bundy Agency
Activity Score 597
Art Director
Tefami812's picture

Can you guys stop bitching?

Activity Score 52
Client Servicing
brandsurgeon's picture

I'm sure they heard you the first time. No need to say it twice.


Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

hadisyriani's picture

it a medium guys... how they you use it is the challenge.
My point of view, this one works better then the Gym.

Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
PaulyG_fill in the blank's picture

I agree. The superman is far better. And who says that because someone used elevators in the past, that no one in the future of mankind can use them again? Ever hear of the internet? Someone realized that the internet was a great place to advertise - and now everybody uses it.

C'mon guys, let's not be so fast to slam ideas that we don't think first.

PaulyG_fill in ...
Activity Score 1148
Fractal Rene's picture

hahaha, this is one of the best use of an elevator that I have seen until now (the other one is for veja magazine, text on the elevator roof said "this is where you look when you have nothing to say. read veja magazine).

Fractal Rene
Activity Score 65
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