Elevator
Description
Creative Directors: Ricardo Chester, Roberto Fernandes
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Highest Rated
i'd say its pretty close http://adsoftheworld.com/media/ambient/golds_gym_elevator
over used medium.
ideas....30 minutes nahi toh free.
so what?
that means that adv. agencies should stop doing print ads for magazines and Billboards as well??
if u dot have nothing smart to say its better to stay quiet
oh my god! its been done before for golds gym by Quadrant communications, Mumbai.
exact same ad...ditto! i sometimes wonder these guys are such bas***** man!
sorry ivan, bt this is plain lifted.
~ old habits die hard, older ones never do ~
Got a link? Is it material for joelapompe?
it's not material for joe. that ad was a guy that opened the things. this one is talking about the famous "take down shirt" gesture of super-man. just because it's an elevator that opens doesn't mean it's a copy.
in real world, passengers will block the S printed shirt. then no one will get it.
in the real world, the lift is not always full, and the passengers aren't all fat.
Lol, my first intention was to write something like "could you stop to re-post certain ads all the time?!" ^^
Vive La Aducation!
"...Overused Medium...." Yeah, you're right, but so is PRINT. Should everyone stop doing print and TV because they're overused media?
i'd say its pretty close http://adsoftheworld.com/media/ambient/golds_gym_elevator
I'm sure they heard you the first time. No need to say it twice.
BrandSurgeon
Most times, worst enemies used to be best friends...
it a medium guys... how they you use it is the challenge.
My point of view, this one works better then the Gym.
I agree. The superman is far better. And who says that because someone used elevators in the past, that no one in the future of mankind can use them again? Ever hear of the internet? Someone realized that the internet was a great place to advertise - and now everybody uses it.
C'mon guys, let's not be so fast to slam ideas that we don't think first.
hahaha, this is one of the best use of an elevator that I have seen until now (the other one is for veja magazine, text on the elevator roof said "this is where you look when you have nothing to say. read veja magazine).
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