Elevator

Published/Aired: 
November 2006
 Elevator
 Elevator

Description

Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.

Agency: Quadrant Communications ltd.

Copywriter: Amit Acharekar
Art director / Illustrator / Photographer: Sandeep Poyekar
Creative Director: Paul Menacherry
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Highest Rated

Guest's picture

BUENISIMA!!!

Guest
Kloz's picture

Magnificent!! n_n

Kloz
Activity Score 18
Copywriter
guiding light's picture

wannabe copywriter, wannabe art director, wannabe creative director. a wannabe great idea executed by wannabes.

guiding light
Activity Score 38
Creative Director
guiding light's picture

it took them brawn to execute this idea. but no brains to think of an original idea.

guiding light
Activity Score 38
Creative Director
ambidextrous's picture

vaaaaaaaaaaaaaaaaaaaaaaaa ooooooooooooooooooooooo

ambidextrous
Activity Score 44
Creative Director
satan's picture

How can one be GREAT, doing campaigns that have been done to death.
Just take a refreshing approach,
Paul Menacherry & Sandeep Poyekar
clap clap calp

satan
Activity Score 181
Client Servicing
onemancreative's picture

i think its nice. but i think theres something missing i dont know hat it is

onemancreative
Activity Score 12
Graphic Designer |

oneman!

Ya's picture

cool

Ya
Activity Score 161
Art Director
picturejockey's picture

Great concept. I would love to see the reaction of the people when a really skinny man is actually standing in the lift infront of the sticker

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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Desi's picture

Seen too many of these door opening ads. When my creatives bring these kind of ads my questions is will it win an award, if not then why waste the time (this, assuming all these are for agency'sportfolio and awards as the client is non paying).

On a more logical level i agree with picture jockey. This only works when the lift is empty and door open only as much as it is shown in the visual above.

Desi
Activity Score 1042
TheTrickster's picture

This was done for the release of the latest Superman movie. Same thing, just that he ripped of his shirt (the door), and inside was -tadaaa- superman..
Hence, this is plagiarizing. (and maybe plagiarizing of plagiarizing)

TheTrickster
Activity Score 53
Copywriter |

*schtick*

pindaro's picture

niiiiice

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

1983's picture

Bored

1983
Activity Score 148
Copywriter
aancool's picture

holy shit

aancool
Activity Score 90
amit sonar's picture

its nice

amit sonar
Activity Score 12
Creative Director
get_tune_with_me's picture

good...but the idea is not fresh and original.... saw ads...which talks about cutting the
invesment in to half...used this same thoughts

get_tune_with_me
Activity Score 66
Art Director
mariayya's picture

the resource is available to all... this is a perfect use I believe. Really like it !!!

mariayya
Activity Score 150
Copywriter
Heads's picture

Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!
Done!

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

lara's picture

really unique....one of d kind... hope sum day i'll think sum thing like that

lara
Activity Score 114
Copywriter
Chris's picture

got a laugh out of me.

nice.

Chris
Activity Score 1935
Art Director
KITTY's picture

i think its not unique but funny hmm...... not the best work in my opinion

KITTY
Activity Score 8
Other
Pila's picture

well thought out. nice

Pila
Activity Score 177
Art Director |

Pila

ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

BUENISIMA!!!

Guest
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