To prove the capabilities of the Electrolux UltraCare laundry range – namely, that it’s possible to clean delicate clothing items at home, Electrolux teamed up with a man who wanted to surprise his girlfriend with a new washing machine. Together they set up a prank – turning the local dry cleaner into a copy of the couple´s home overnight. 24 hours later when the girlfriend came back to pick up her wool sweater the dry cleaner’s seemed very familiar.
Ambient advertisement created by Volontaire, Sweden for Electrolux, within the category: Electronics, Technology.
Creative Director: Rasmus Nilsson
Art Directors: Lucas Lima, Patricia Miodek
Copywriter: Malin Runefelt
Designer: Anne Hellman Vold
Account Manager: Carl Unger
Producer: Carin Larsson
Planner: Joakim Runesson
Strategist: David Orlic
PR: Christian Åkerhielm, Samuel Skwarski
Additional credits: Rebel Studios, Ryska Posten Event