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The dry cleaner prank

Agency Network: 
Published/Aired: 
May 2016

Description

To prove the capabilities of the Electrolux UltraCare laundry range – namely, that it’s possible to clean delicate clothing items at home, Electrolux teamed up with a man who wanted to surprise his girlfriend with a new washing machine. Together they set up a prank – turning the local dry cleaner into a copy of the couple´s home overnight. 24 hours later when the girlfriend came back to pick up her wool sweater the dry cleaner’s seemed very familiar.

Ambient advertisement created by Volontaire, Sweden for Electrolux, within the category: Electronics, Technology.

Advertising Agency: Volontaire, Stockholm, Sweden
Creative Director: Rasmus Nilsson
Art Directors: Lucas Lima, Patricia Miodek
Copywriter: Malin Runefelt
Designer: Anne Hellman Vold
Account Manager: Carl Unger
Producer: Carin Larsson
Planner: Joakim Runesson
Strategist: David Orlic
PR: Christian Åkerhielm, Samuel Skwarski
Additional credits: Rebel Studios, Ryska Posten Event
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Highest Rated

RogerSterling's picture

ok 7 stars

RogerSterling
Activity Score 85
Skwarski's picture

You could say pranks are a new trend in online advertising!

Skwarski
Activity Score 4
Public Relations at Volontaire |

PR/Creative from Stockholm, Sweden. www.volontaire.com

kleenex's picture

I liked it.

kleenex
Activity Score 58657
Web Designer/Developer
Temple's picture

Prankvertising is guaranteed to make you puke.

Temple
Activity Score 11341
Creative Director
RogerSterling's picture

ok 7 stars

RogerSterling
Activity Score 85
halaby87's picture

Nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Dzsoi's picture

Nice idea, although the execution seems to be disturbingly fake and there are some logical flaws (if her boyfriend has let you in (according to your little story), show it).

Dzsoi
Activity Score 8611
Copywriter
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