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Hollywood Babies

Campaign
Agency Network: 
Published/Aired: 
December 2009
Egg Baby:  Hollywood Babies

Description

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Ambient advertisement created by Marta Ibarrondo, United States for Egg Baby, within the category: Fashion.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
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Highest Rated

pneuburg's picture

totally bizarre, the site is even worse.

pneuburg
Activity Score 251
Creative Director |

pjn

Juan Martinez's picture

Me encanta! idea brillante, ademas de tener narices y hacerlo. Well done!

Juan Martinez
Activity Score 110
Copywriter
gertrude101's picture

Very mysterious and well thought out. Brilliant!

gertrude101
Activity Score 4
CGilb09's picture

Couldn't there be some sort of issue like infringement on another advertiser's work?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

sirvan's picture

Yes. They will be sued. Count on it.

This is a VERY dumb campaign, on may levels.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

viaofr's picture

definitely different and intrusive. Hugh Grant with a pacifier is definitely to see. Great

viaofr
Activity Score 19
silvi's picture

looks fake. but i don´t know

silvi
Activity Score 4170
Copywriter
patriciahayes's picture

Sould make everyone chuckle.....if it doesn't, then check your stress levels with a professional!

patriciahayes
Activity Score 24

Monica Hayes

lara nyc's picture

this is what good guerrilla is all about! little money and arresting idea. and hugh grant is perfect he's such a cry baby.

lara nyc
Activity Score 55
WillBuller's picture

good guerrilla also shouldn't crap all over other people's hard work as advertisers and designers.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

ija4ok's picture

Nice!

ija4ok
Activity Score 124
Hibon's picture

So many american work on adsoftheworld lately that i'm loosing my "english"... who is paying the media for this? i will rate this work for free 3/10 for that idea only!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

pneuburg's picture

totally bizarre, the site is even worse.

pneuburg
Activity Score 251
Creative Director |

pjn

mgriff21's picture

To answer people's questions - No, you cannot sue the opposing advertising agency for their placement because they aren't defacing the actual piece. If you notice, the original is behind a glass frame, thus, you are placing your "ambient" media on the outside of an Ad shell.

Ahhh, the beauty of ambient media.

I think these work only for the fact that if you see 5,000 of these things placed in areas where they shouldn't be, you're gonna look. Good PR too.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

sirvan's picture

Where'd you get that insane idea? There is a company that OWNS and LEASES that space for a PROFIT to another company. They both have every right to protect it, and every reason to.

You are out of your tree if you think that if YOU paid good money to advertise your product and some idiot came by and put a f'n pacifier on it, you wouldn't do everything you could to recoup your lost ad dollars?

Of course you would. Don't be an idiot.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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