On 20th April 2006, Marc Ecko, graffiti artist and founder of the Ecko fashion apparel pulled off a viral stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free. It was one big hoax. But on 9th May 2013: HuffingtonPost broke the news that the real Air Force One Presidential Aircraft was up for bid. Proof of Evidence. Therefore, we seized this rare opportunity and came up with this concept: what if Ecko buys Air Force One and uses it to launch a sales promotion with an ironic double entendre?
Ambient advertisement created by Miami Ad School, United States for Ecko, within the category: Fashion.