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Bus cape

Agency Network: 
Published/Aired: 
February 2011
Earth Day:  Bus cape
Earth Day Ambient Ad -  Bus cape

Description

To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements. The second part of an ongoing campaign: http://adsoftheworld.com/media/ambient/earth_day_canada_hometown_hero_...

Ambient advertisement created by DDB, Canada for Earth Day, within the category: Public Interest, NGO.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Matt Antonello, Paul Riss
Copywriter: Domenique Raso
Art director: Rebecca May
Account manager: Katie Musgrave
Photographer: Vicky Lam
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mikeelrapido's picture

forced

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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morse's picture

It's great I think. Makes you smile.

morse
Activity Score 18159
Art Director |

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Prasad Weerasekara's picture

Good one...

Prasad Weerasekara
Activity Score 657
jackblack's picture

I think they need a superhero to save this idea.

jackblack
Activity Score 2363
Art Director
sirvan's picture

Did they really do this?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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