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Bike Cape

Agency Network: 
Published/Aired: 
November 2010
Earth Day:  Bike Cape
Earth Day Ambient Ad -  Bike Cape

Description

Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the-ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way.

Ambient advertisement created by DDB, Canada for Earth Day, within the category: Public Interest, NGO.

Caption

Are you an environmental hero?
EARTHDAY.CA/HOMETOWN

Advertising Agency: DDB, Toronto, Canada
Associate Creative Directors: Paul Riss, Matt Antonello
Creative Directors: Denise Rossetto, Todd Mackie
Art Director: Rebecca May
Copywriter: Domenique Raso
Photographer: Vicky Lam
Account manager: Annie Seyffert
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Highest Rated

D_arko's picture

I found this really funny. But I also think question is unnecesery. just cloak and web link are fine!

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

LeeHarvey's picture

Why the question? Imho every cyclist actually is an environmental hero. Maybe it should say something like 'we welcome our environmental heroes'. Wha'ever, it's okay. 6/10

LeeHarvey
Activity Score 3045
Creative Director
Dot's picture

Move along people, nothing new to see here.

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture

Smart idea and ad placement.

Guest
Cheerriiee's picture

Simple i like it, hope they dont get distracted and fall to the floor by accident.

Cheerriiee
Activity Score 952
Graphic Designer
D_arko's picture

I found this really funny. But I also think question is unnecesery. just cloak and web link are fine!

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

Dzsoi's picture

Without the headline, you wouldn't get the cloak...

I like it!

Dzsoi
Activity Score 8611
Copywriter
Chelsey Homan's picture

The question doesn't really bother me. If you're in the bike lane, it might seem redundant. But I'm sure cars will see it too.
I don't know if that was their intentions but overall, I'm a fan. I wonder if the paint is environmentally friendly though.

Chelsey Homan
Activity Score 90
Guest's picture

Heather
Hey, the idea is for people who aren't in the bike lane to use it!!! I think it is a great idea, we should all be using bikes and helping with our carbon foot print - now if it would only stop snowing!!

Guest
leandro pinho's picture

good

leandro pinho
Activity Score 6
manumartin5's picture

cool.. clean

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
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