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Moments of Warmth

Agency Network: 
Published/Aired: 
March 2014
Like
83
Views
27040

Description

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.

Ambient advertisement created by Cossette, Canada for Duracell, within the category: Electronics, Technology.

Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski
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Highest Rated

Nevo T's picture

amayzing!!!

Nevo T
Activity Score 52
Copywriter |

Best regards!

tirthomitro's picture

pretty good!1

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

hedonismhighway's picture

Excellent!

hedonismhighway
Activity Score 63
Copywriter at Project House HAVAS Worldwide
kleenex's picture

I want one...

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

A real winner! Love it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

dotunbello's picture

Brilliant, works for me!

dotunbello
Activity Score 150
Copywriter |

"make good art"

Phantom's picture

Great!

Phantom
Activity Score 128
ZagMeister's picture
ZagMeister
Activity Score 12
Hater's picture

Not done, that is just a heater that works with 1€.

Hater
Activity Score 82
Hater's picture

Not done, that is just a heater that works with 1€.

Hater
Activity Score 82
Marcao's picture

Nice, heartwarming idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
fede.rsalto's picture

like it. but I´m sorry, it´s been DONE before. I´ve seen it last year. https://www.youtube.com/watch?v=Z-FFcQfxpKA

fede.rsalto
Activity Score 3
2 eyeballs's picture

kinda creepy. I wonder how much traction they gained after the bus came.

2 eyeballs
Activity Score 62
Marketing Manager at University
Nevo T's picture

amayzing!!!

Nevo T
Activity Score 52
Copywriter |

Best regards!

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