Description
In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.
Ambient advertisement created by Cossette, Canada for Duracell, within the category: Electronics, Technology.
Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski
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Mar 10, 2014 - 4:01tirthomitro
pretty good!1
Creative Director at Grey Global, India |
they showed me a picture & i laughed
dignity has never been photographed
Mar 12, 2014 - 13:05ZagMeister
Done, about a month ago. http://creativity-online.com/work/caritas-adshel-heater/33859
Mar 14, 2014 - 11:12fede.rsalto
like it. but I´m sorry, it´s been DONE before. I´ve seen it last year. https://www.youtube.com/watch?v=Z-FFcQfxpKA
Jun 02, 2014 - 2:152 eyeballs
kinda creepy. I wonder how much traction they gained after the bus came.
Marketing Manager at University
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