D&R wanted to launch a new promotion campaign but younger audience was losing interest in promotions. We decided to create a themed promotion. Our first target was horror fans. Their common behavior was their enthusiasm in laughing at the face of horror. So we decided to make fun of horror. We invited everyone to smile with horror. The Phantom of D&R was far more popular in the virtual world than the spiritual world. He has been invited to movie signings, received love letters and been asked for advice. So we surprised his fans wıth his presence in The Kanyon Store during the Shopping Festival. 50% discount in Horror Days have become an unforgettable journey. Also an unparalleled 559% increase in sales (quantity) and 291% increase in revenue. Happy Horror Days made us and our client smile.
Ambient advertisement created by Publicis, Turkey for D&R, within the category: Media.