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Dissuaders

Campaign
Agency Network: 
Published/Aired: 
March 2008
Downtown Gyms:  Dissuaders

Description

Ambient advertisement created by DDB, Italy for Downtown Gyms, within the category: Recreation, Leisure.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Cristina Marcellini
Copywriter: Bruno Vohwinkel
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Highest Rated

whitespace's picture

I'd go around stealing those.

whitespace
Activity Score 1953
Creative Director
thirty6chambers's picture

so that must mean they don't need to go to the gym because they've created the illusion that they're already incredibly strong?

this reminds me of an ambient piece for gold's gym done by rethink in canada. they made the item separator bar at the grocery checkout much heavier than it really was. makes a lot more sense to me.

thirty6chambers
Activity Score 1464
Art Director
dadada's picture

if we follow your logic, in your example even sportive people will find the bar heavier than the usual one and they'll feel weak ! i just want to say that we have not to create a logical thing 100%, but it's about the feel that makes you at the first glance, that's all.
and i find this one funny !

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Drapion1's picture

TRUCHO!!!

Drapion1
Activity Score 46
fay-fly's picture

i hate to be blocked,and i am tired of downtown,now:(

fay-fly
Activity Score 58
copy writer
whitespace's picture

I'd go around stealing those.

whitespace
Activity Score 1953
Creative Director
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