Advertisement

Real beauty scales

Agency Network: 
Published/Aired: 
June 2008
Dove Ambient Ad -  Real beauty scales

Description

Ambient advertisement created by Ogilvy, Germany for Dove, within the category: Health.

Caption

Real beauty can’t be measured in kilos.

Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
Log in or register to post comments

Highest Rated

Guest's picture

Agreed. Like that will make any difference when they turn the TV on. Maybe Unilever should drop their Axe campaign instead, how about that?

Guest
Guest's picture

A noble enough sentiment for sure...but we all know that it sucks to be fat, and really hard to get laid too.

Guest
mikeelrapido's picture

Compatible with other Dove ads and with their general message. Nice!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

A stranger abroad's picture

Great thinking. Wish fulfillment for many women who have become slaves to their bathroom scales.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

!

What a waste of perfectly good scales.....

Guest
punk's picture

What a waste of perfectly good scales....

punk
Activity Score 182

Done!

rolling.stone's picture

Really, are you sure.

Nice Idea. Kudos

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Agreed. Like that will make any difference when they turn the TV on. Maybe Unilever should drop their Axe campaign instead, how about that?

Guest
Guest's picture

its average............
idea & execution

Guest
Guest's picture

What a waste of time. Old idea, boring and poorly exevuted. Thank you for not only displaying positive comments, admin.

Guest
silvi's picture

Excelent message for teenagers. Dove makes difference in comunication. I respect that.

silvi
Activity Score 4172
Copywriter
Guest's picture

Me too! Perfect message too these girls.

Guest
Advertisement
Advertisement
Advertisement