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Magic Mirror

Agency Network: 
Published/Aired: 
December 2009
Dove Ambient Ad -  Magic Mirror

Description

The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.

Ambient advertisement created by Ogilvy, Germany for Dove, within the category: Health.

Caption

After a hot shower your skin will love Dove Body Milk.

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Highest Rated

CuriousPencil's picture

I love the idea. But what hotel manager is going to bother doing the writing, or tasking staff with it, even if they Do get a cheap deal or whatever bribe is worked out?

CuriousPencil
Activity Score 4225
Copywriter
capywriter's picture

nice

capywriter
Activity Score 5512
Copywriter at Freelance
jackmancer2017's picture

It's nice, but if I'm paying for a hotel I'd hate to see my mirror being used for ads.

jackmancer2017
mujerendiagonal's picture

YEah I agree. I don't think many people would enjoy the idea of being targeted while naked. Nice idea though.

mujerendiagonal
Activity Score 84
Art Director
Guest's picture

Cool idea!

Guest
Guest's picture

love it but there could be reservations as mentioned above,,,didn't think of it until read the above but I guess it would trouble some.. having said all this, you cannot please all.. there will always be some that cannot be pleased

Guest
ek kanya's picture

thats true. thhis is too intrusive.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Matt Tonkin's picture

I would complain to the hotel, if that's what is on my mirror I don't want to know what else is on things around the room.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Guest's picture

I'd get creeped out if this happened to me. And I would hotel workers would be willing to write the messages. And if they did write its unlikely it would be legible.

Guest
Man in a Box's picture

I don't know how possible is to add hotels to media plans but it's a nice idea and execution. Also, i think that surprise is bigger than annoy.

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
Minerva Pinto's picture

I think I would be creeped out to get out of the shower to find that there was writing on the mirror...

Minerva Pinto
Activity Score 1394
Bryn Mawr College
RadoubleJu's picture

Nice!

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

RadoubleJu's picture

Nice!

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

Guest's picture

unfortunatley this is not a new idea. i don't have links to prove it tho.

Guest
Guest's picture

Yeah, a knew a few design classmates that did the same thing to promote water conservation.

Guest
lucdesaulniers's picture

Uh. I would like to see the maid's writing style when she writes this. Might not be that clearly printed on my mirror. LOL Fail.

lucdesaulniers
Activity Score 1145
Hiperion's picture

I like it, but is not applicable because it invades the privacy of individuals.
Sorry: 2 / 10

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Luis Maram's picture

I don´t think this is real for all the reasons explained... but it´s a good experiment. Interesting.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

the_lizard_king's picture

I really love the idea. I personally don't think it is intrusive. I mean there is no one in your shower who is coming and advertising while you are taking a shower. The mirror has been marked before hand. So its pretty cool n plus u finally get to use the so called "body lotion samples".

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Matt Tonkin's picture

But it appears the majority of people would be offended/insulted that the hotel would write something on the mirror. Hotel rooms are supposed to be private while you rent them so this is intrusive. Also what if someone doesn't realize it was written in an anti fogging solution and thinks someone actually entered their room to write this. Cool idea but seems like it would cause a nightmare for the hotel management.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
tanvir raju's picture

Yaap.....cool idea though......But still Im agree with mujerendiagonal

tanvir raju
Activity Score 56
Art Director at asiatic MCL.Dhaka, Bangladesh |

Tanvir Hassan

ERROR404's picture

advertising in my hotelromm (bathroom!). god i would leave immidiately. the tried to force the execution of a good idea...

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
himanshu prabhakar's picture

Dingdong!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

CuriousPencil's picture

I love the idea. But what hotel manager is going to bother doing the writing, or tasking staff with it, even if they Do get a cheap deal or whatever bribe is worked out?

CuriousPencil
Activity Score 4225
Copywriter
Pratik Desai's picture

Can someone please tell me the alternate for a de-mister fluid marker ??

Pratik Desai
Activity Score 2
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