The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.
Ambient advertisement created by Ogilvy, Germany for Dove, within the category: Health.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer