Advertisement

Double vision

Published/Aired: 
April 2007
 Double vision
 Double vision

Description

Specially-designed cans were distributed to pubs for use as part of an "enjoy responsibly" campaign.

Caption

Please don't drink and drive

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Associate Creative Director / Art Director: Mark Mason
Associate Creative Director / Copywriter: Patrick Scissons
Log in to post comments

Highest Rated

kalpesh78's picture

when its printed right you usually see multiple images. what if you see single image when multiple are printed..
hehehehehhehehe

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

fotdot's picture

Pretty old trick. But it'll be fresh for those 25 and under.

fotdot
Activity Score 674
Creative Director
ivan's picture

And, if you drink enough beer, you can repeat the same trick every month and it will still feel new. Btw, I have not seen this execution done before and I'm 32.

ivan
Activity Score 12
Creative Director at Ads of the World
Fallon's picture

amazing stuff

Fallon
Activity Score 108
Creative Director
puppiepoppy's picture

Niceeeeeeeee!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

popdistortion's picture

So, when you're drunk... does this effect on the can reverse itself?
Pretty neat.

popdistortion
Activity Score 1592
wgeddes's picture

at pubs that i go to, unless they have it on tap, they typically pour your Guinness for you and throw away the can. you're not really supposed to drink it from a can, so you almost never actually interact with it.
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
ivan's picture

I think these were give-aways in the pub.

ivan
Activity Score 12
Creative Director at Ads of the World
mikelite's picture

or something they threw together for the award shows

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

philippertl's picture

This is funny and remindable! Like it a lot!

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

addyhoch10's picture

i'm seeing double! 4 guiness logos!

addyhoch10
Activity Score 2592
Art Director
walkingbuddha's picture

that idea is great, would make me want to buy a whole six pack of them and then drive home.

walkingbuddha
Activity Score 188
Art Director
Rog's picture

Like it. Love one. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture

After it's drunk, it will be doubly difficult to read :P

~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Kay's picture

claver! Bronze!

Kay
Activity Score 161
Art Director
kalpesh78's picture

when its printed right you usually see multiple images. what if you see single image when multiple are printed..
hehehehehhehehe

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement