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Jet Propulsion Lab's picture

I understand the intent and message of the ad, but in reality, it does not quite work the same.

Nice try, though. A decent book piece, I'd say.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Zeus's picture

Excellent!!

Zeus
Activity Score 906
somewhere
RAM KATE's picture

It drives the punch home!

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

Guest's picture

Interesting effort. Although I'm afraid it all depends on a very staged photo. Not sure people would be holding the handle long enough to realize that it looks like they are punching the girl.

Guest
KESHAV's picture

old idea

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Jet Propulsion Lab's picture

I understand the intent and message of the ad, but in reality, it does not quite work the same.

Nice try, though. A decent book piece, I'd say.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Exellent

Guest
Guest's picture

i just saw the same media last week with a beer ad..

Guest
ivan's picture

Yes, but the idea was different a bit http://adsoftheworld.com/media/ambient/tyskie_stickers

ivan
Creative Director at Ads of the World
satpal's picture

it's a mix with an ad that shows a face of a woman on the beer glass : when you hold your glass it looks like you punch the woman face. Sorry i can't find it.

satpal
Activity Score 144
Karatekaj's picture

Good idea. But I agree with mr Jet!

Karatekaj
Activity Score 16
hidearshake's picture

Forced. The girl is already bruised!

hidearshake
Activity Score 132
Copywriter
Guest's picture

Powerful message!

Guest
Arkadiusz's picture

I'm not sure... Don't you think that it is demonstrating hitting the woman is simple and kind of natural? I'm afraid that such a message could work only on these people (men actually), which never apply the violence.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

puppiepoppy's picture

Call the China Advertising Association if you know an ad is a scam.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

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