Dog
Description
Executive Creative Director: Mike Barnwell
Art Director: Juliet Honey
Copywriter: Terry Mckenna
Creativity is probably irrelevant (especially to these people at Grey) when you can easily appeal to public's emotion with this kind of basic tactic.
It's like having a couple of incredibly adorable kids run a lemonade stand in the middle of the winter. You just CAN NOT resist spending your nickel on an ice-cold beverage no matter what the temperature. We're simply programmed that way...
you think the first person to put in money would get it?
or the last person?
your donations can make what disappear? the dogs problem or the doggy himself??
You guys are going to feel very silly when this wins a million award. Very silly.
Perhaps it will win... but it doesn't matter; still will be bad taste.
Luis Maram
http://blog.luismaram.com