Cape Town Station Activation

Agency Network: 
Published/Aired: 
June 2012

Description

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable.

Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
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Highest Rated

Knella's picture

wow

Knella
Activity Score 150
LesegoTuka's picture

Great work! Driving high engagement and getting the objectives and message across is not easy- Very Well Done!

LesegoTuka
Activity Score 2
Public Relations at Johannesburg, South Africa
gadgets's picture

very good! a lot of work but the results are excellent! Good job!

gadgets
Activity Score 1063
CACAHD's picture

good one!

CACAHD
Activity Score 2188
Art Director
ramesh_1ab's picture

Great Job

ramesh_1ab
Activity Score 102
Creative Director at K&L arms Communications
kleenex's picture

Winner!!!

kleenex
Activity Score 58777
Web Designer/Developer
Knella's picture

wow

Knella
Activity Score 150
chanfron's picture

the excution is not fresh~~~~

chanfron
Activity Score 36
maxiiphemmy's picture

Cool

maxiiphemmy
Activity Score 57
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