Christmas Wish

Agency Network: 
December 2013


Challenge: Christmas is one of the most important, but also the most competed season for mobile operators.
Competitors fight to make themselves heard in a market, while competing with the same prices for the
same array of products. Standing out is almost impossible.

thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint
your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this.

they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards,
TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh,
but still highly tactical advertising, that stands out from the competition.

Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband.

Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.

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Camal Oualou's picture

Seriously ???

Camal Oualou
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