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The bottle opener for real men

Agency Network: 
Published/Aired: 
September 2010
DMAX:  The bottle opener for real men
DMAX Ambient Ad -  The bottle opener for real men

Description

Ambient advertisement created by Jung von Matt, Germany for DMAX, within the category: Media.

Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum, Fabian Frese
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
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keithstoeckeler's picture

Bet this went over well. Really clever execution for the idea, and really low cost of entry I'd imagine.

keithstoeckeler
Activity Score 425
Anonymous Author's picture

Vandalism ensued.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

de_martin's picture

i agree. Problem is never how to open a bottle, but how to avoid damage to the surface you're using (more specific when that belongs to you)...

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Roger Keynes's picture

Kinda soft cock idea for a 'Mens' channel, gents?.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Blashyrkh's picture

German manliness disappearing? Ewww...

Blashyrkh
Activity Score 32890
Art Director
tirthomitro's picture

germans... never learn, will they??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture

Would be more suitable for a beer that emphasizes its manliness. Well, most of them do, I know.

Dzsoi
Activity Score 8611
Copywriter
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