The bottle opener for real men

Agency Network: 
September 2010
DMAX:  The bottle opener for real men
DMAX Ambient Ad -  The bottle opener for real men


Ambient advertisement created by Jung von Matt, Germany for DMAX, within the category: Media.

Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum, Fabian Frese
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
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keithstoeckeler's picture

Bet this went over well. Really clever execution for the idea, and really low cost of entry I'd imagine.

Activity Score 423
Anonymous Author's picture

Vandalism ensued.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

de_martin's picture

i agree. Problem is never how to open a bottle, but how to avoid damage to the surface you're using (more specific when that belongs to you)...

Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Roger Keynes's picture

Kinda soft cock idea for a 'Mens' channel, gents?.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Blashyrkh's picture

German manliness disappearing? Ewww...

Activity Score 32866
Art Director
tirthomitro's picture

germans... never learn, will they??

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture

Would be more suitable for a beer that emphasizes its manliness. Well, most of them do, I know.

Activity Score 8563
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