The Carnival’s Sentinel

Agency Network: 
February 2018


One of Brazil's biggest street parties, Olinda's Carnival is famous for its traditional giant dolls. But violence against women only increases each year during carnival.

To prevent all kinds of violence and harassment, the Disque Denúncia (Anti-Crime Hotline), has created a special giant doll: The Carnival's Sentinel. Almost four meters tall and with an excellent view of the surroundings, it was equipped with a security camera and transmit real-time information to local police.

Ambient advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Advertising Agency: Agência3, Rio de Janeiro, Brazil
VP Creative Director: Paulo Castro
Creative Director: Fábio Onofre
Art Director: Diego Guerhardt
Copywriter: Saul Gervasio
Account Director: Rafaella Eyer
Projects: Ana Denaro , Deborah Peixoto, Fernanda Pinheiro
Images: Marcelo Cruz
Post-Production: Diogo Ribeiro
Film Production: Março Produções
Sound Production: Silence
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Artmanakd's picture

Could have been more creative with a better communication line

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