Agency Network: 
Published/Aired: 
September 2008
Discovery Channel:  Subway

Description

Ambient advertisement created by Discovery Communications, United States for Discovery Channel, within the category: Media.

Advertising Agency: Discovery Communications, Washington DC, USA
Creative Director: Stefan Poulos
Associate Creative Director / Copywriter: Andrew Heckel
Art Director: Christian Williams
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Guest's picture

Nice use of the media space.

Guest
Guest's picture

...just like those trash cans in the public space.

Guest
Guest's picture

Not the greatest thing I've ever seen. Not even close. But, put this in a dark subway tunnel with nothing but these fake windows to look out at and this may have actually worked. I can see what effect they were going for.

Guest
pinkshick's picture

That is a good idea.

pinkshick
Activity Score 37
México
Guest's picture

Nice

Guest
叶颢's picture

不是很喜欢,个人认为仅仅是个特殊媒体投放而已。。。广告与媒体的互动性没有更好的体现出来。JUST AD,NOT GOOD AD。

叶颢
Activity Score 164
AD
Guest's picture

i think too cluttered!

Guest
Guest's picture

Seems like it might have been more effective to have all the "windows" make up one scene, as you would really see it in real life, without all the copy and everything. Then have only one actual "ad" in each train car with the type and logo, etc to pay it all off.

Guest
Guest's picture

second that

Guest
Guest's picture

I AM WAITING FOR NEXT WORLD

Guest
sush's picture

yeah, nice use of media

sush
Activity Score 562
creative writer and organizer |

sue

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