Kathleen

Campaign
Agency Network: 
Published/Aired: 
November 2009
Dignity in Death:  Kathleen

Description

The campaign consists of stickers that look like brass memorial plaques that were affixed to park benches around the city. The stickers provided the url to a pro-euthanasia microsite. The issue of planned euthanasia is currently before the Canadian courts.

Ambient advertisement created by Cundari, Canada for Dignity in Death, within the category: Public Interest, NGO.

Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay
Art Director: Andy McKay
Copywriter: Andy Manson
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majx20's picture

*** GULPS

majx20
Activity Score 58
Copywriter at Channel 7 Communications
jackmancer2017's picture

hmm bit bad taste to place this kind of text on a bench like this

jackmancer2017
sirvan's picture

Nah, it's a pretty common place to put plaques.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jackmancer2017's picture

plaques yes, but not with this copy lol

jackmancer2017
morse's picture

Powerful advertising. I can't debate the issue at hand.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

silvi's picture

I prefer this message a newspaper o magazine, not a public place.

silvi
Activity Score 4172
Copywriter
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