Donald

Campaign
Agency Network: 
Published/Aired: 
November 2009
Dignity in Death:  Donald

Description

Ambient advertisement created by Cundari, Canada for Dignity in Death, within the category: Public Interest, NGO.

Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay
Art Director: Andy McKay
Copywriter: Andy Manson
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Highest Rated

rolling.stone's picture

respect to copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

tirthomitro's picture

why the park bench??
and the idea's too old and treaded on....weak campaign!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

The scary thing about coma is that many people have been reported to stay conscious yet unable to move a muscle. Locked in syndrome. Also, many have come out of come after years. So this is not a simple question for sure.

ivan
Creative Director at Ads of the World
satrianee's picture

Terrible question with no "right" answer. That' why laws leave this matter to patient itself (if he/she has any former statements) or to the family. This copy sounds very cold, just can be told by a total stranger who just care about how much Mr. McLeod's coma costs.

This campaign could be less disturbing if it was pro-euthanasia

edit: oh well.. it is. Rosa Maria's was the one I first read. Too embarrassed...

satrianee
Activity Score 3748
silvi's picture

This is a complex subject. I respect the aproach.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

respect to copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture

respect to copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

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