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November 2011
Diabetes Association of Sri Lanka Ambient Ad -  Fork Spoon

Description

Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.

Ambient advertisement created by Saatchi & Saatchi, Sri Lanka for Diabetes Association of Sri Lanka, within the category: Public Interest, NGO.

Caption

Be Careful With The Sugar

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vasilissa's picture

Great idea of educating the society. Trimming the spoon is an excellent idea.

vasilissa
Activity Score 16
Roshan Quintus's picture

This is really a great idea. It works very well. I think you should get patent rights for this spoon n take it forward.

http://www.youtube.com/watch?v=JMC1umXropU

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Viraj6's picture

really really love this. hats off to the to the creatives.

Viraj6
Activity Score 3
Art Director at Advertising |

viraj

simonds08's picture

then here's to you!

simonds08
Activity Score 598
Diyasena's picture

cool idea. watched the video presentation on youtube - not so impressive. would have done a good video as well.

Diyasena
Activity Score 8
writer
simonds08's picture

and you!

simonds08
Activity Score 598
Piyumz's picture

Love it! :D

Piyumz
Activity Score 37
Art Director at Saatchi & Saatchi Sri Lanka
Hadrons's picture

yup - good idea.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chicagohour's picture

Fantastic

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

Arta's picture

All Stars

Arta
Activity Score 3
Art Director
Wordfruit's picture

Sounds like it picked up well in the media. Good stuff :)

Wordfruit
Activity Score 1023
mlkr's picture

I just read "diabetes", saw the spoon and understood the idea. Brilliant.

mlkr
Activity Score 18
Art Director at Wunderman Chile
Hawrys's picture

Very good, guys!

Hawrys
Activity Score 198
Copywriter
Roger Keynes's picture

yes

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Reem21's picture

very effective!! Bravo

Reem21
Activity Score 31
Art Director
sintra's picture

Nice one : )

sintra
Activity Score 699
Administrative
jponino's picture

i disagree.. it's not such a good idea, because if creating a fork from a spoon is a great idea, i don't get a good ad !
honestly, i got diabetes, and a fork spoon won't teach me or anyone else how to consume less sugar..
and the fact that shine my point is that they needed to communicate through so many medias just to talk about this little idea..
an ad or action of communication need to be understood by itself,it's not supposed to have explanation to get it

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
Diyasena's picture

@ jponino - The idea here is not creating a fork from a spoon. So your point is lost. I don't think they have given any explanations or whatsoever in order to understand the idea(the communication) therefore again your point is lost. pls look around to understand how important is the media support for ambient/action work. yes its a simple yet a great idea.

Diyasena
Activity Score 8
writer
jponino's picture

original doesn't mean good :)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Roger Keynes's picture

But originality and simplicity and relevance does. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

khronos's picture

yep, that works :)

khronos
Activity Score 998
Copywriter
MicheleVirgilio's picture

wow. great idea. congrats

MicheleVirgilio
Activity Score 2617
Lazarus's picture

Great way to use a Spork!!!

Lazarus
Activity Score 1536
Creative Director
chathurank's picture

Excellent campaign. I like the concept.

chathurank
Activity Score 2
Prasad Weerasekara's picture

Best outdoor of the week.

11 January 2012

http://www.bestadsontv.com/best/outdoor

Prasad Weerasekara
Activity Score 655
vasilissa's picture

Congratulations for the Bronze Medal! Keep it up and be more creative!

vasilissa
Activity Score 16
wildbore's picture

well done guys. superb job!

wildbore
Activity Score 749
Creative Director at - - -
ved12's picture

I think this Fork Spoon have specially made for the diabetics. Diabetics should always try to avoid eating sugar and therefore, now number of artificial sweeteners are available to control blood sugar level
http://www.areyoudiabetic.net/24032010/low-blood-sugar-symptoms-490.html

ved12
Activity Score 5
xtreme9621's picture

Idea is good. However, would have been even clearer if its a perforated spoon rather than a Spork. The similarity to the fork is just leading viewers to think in a different direction.

xtreme9621
Activity Score 2
Creative Director at Jaab
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