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Agency Network: 
Published/Aired: 
January 2014

Description

Ambient advertisement created by Jung von Matt, Germany for DHL, within the category: Professional Services.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Raphaela Sigg
Copywriters: Kai Schmelzle, Jan-Erik Scheibner
Director: Tim Steffan
Editor: Tim Steffan
Project Manager: Susanne Barthel
Additional credits: Till Beckert
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Highest Rated

sheen643's picture

Mic Drop

sheen643
Activity Score 122
Creative Director at Splat Studio |

Manipulate the crowd.

kleenex's picture

ooooohhhh sanp....

kleenex
Activity Score 58633
Web Designer/Developer
Flurb's picture

Smrt.

Flurb
Activity Score 263
Creative Director
CrackerJackFlash's picture

brilliant

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

claudioribas's picture

omg!! =O

claudioribas
Activity Score 79
MacMonkey's picture
MacMonkey
Activity Score 338
Graphic Designer
evikRAM's picture

so what...???

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

bkotulis's picture

I've seen this passed around all over socially, and try as I may to think this campaign is clever, I actually think this tactic is horribly low-brow. First, you set the competition up by providing "hard to find" and awkward addresses, which unless DHL has super powers unlike those of the other guys, means DHL also would likely have problems delivering here, so where's the side-by-side comparison? Second, and far more importantly, if you're going to launch a campaign and instigate a very direct attack on a competitor, why in the world would you put the lowest-paid employees at the very center of the war and make them the victims? What purpose does embarrassing the delivery guy serve who's just doing his job — and now have to relive it over and over again online? This campaign was way too personal and far too intimate on an inappropriate level. Next time you launch a campaign shaming your competitor, keep it above the belt.

And no, I do not work for any of these companies.

bkotulis
Activity Score 8
Art Director
sheen643's picture

Boo Hoo

sheen643
Activity Score 122
Creative Director at Splat Studio |

Manipulate the crowd.

sheen643's picture

Mic Drop

sheen643
Activity Score 122
Creative Director at Splat Studio |

Manipulate the crowd.

oxonic's picture

great campaign.

oxonic
Activity Score 892
Copywriter at none |

www.xavierespana.com

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